Forget secret sauce. At LSS, we’re all about superglue.

Earlier this year, I made the prediction that 2023 was all about changing the definition of “producer” for our clients. The idea that producers are the “glue” really stuck (get it?) with many of you, and I was thrilled to get so much great feedback about the concept.

So let’s dive in a little deeper.

Creative agencies often use the term “secret sauce” as a way to reveal what makes them special or unique — but it’s a cliché, a crutch.

At best, it signals a lack of creativity. At worst, it suggests they’re not actually sure what sets them apart.

At LSS, we know what makes us different. It’s that we are staffed with producers. Coming from newsrooms, and committed to journalistic integrity, we are fast-acting, and invisible (so that YOU can shine). We fix what’s broken. We reinforce. We connect. And, we use our creativity to make ideas stick.

*Apply generously to all content needs

We are YOUR superglue.

The best producers are flexible and versatile. They’re full of ideas but also know that listening is paramount. They’ll change course, switch strategies, speed up, slow down, and scale to accommodate shifting client needs and priorities.

That’s LSS.

Here’s another thing we’re using our superglue superpower to help our clients work through — connecting the dots between content and ROI.

We get this question all the time: Why should I invest in content? What will clicks, likes, and even awards actually do for my bottom line?

And here’s what we say back: Authentic, emotional storytelling is not an afterthought, it is what drives business outcomes. It is what helps you raise money, attract and retain employees, and grow your brand recognition. The content doesn’t have to be fancy (no need to break the bank to hire a Hollywood filmmaker when you can hire a producer!). It has to be smart, built for YOUR audience, and made to meet YOUR objectives.

Speaking of great storytelling, we’re gearing up for some big, exciting new projects over the next few months. We’re globetrotting — and so is our swag (as you can see below) — from The Philippines to India to California’s gorgeous Santa Monica Mountains. We’ve got cool conservation stories and high-profile events in the works, and of course so much more. Stay tuned.

LSS Swag Makes its Way Around the World

Our team travels far, and our swag travels farther — from Kenya, to Brazil, to here in DC.

(Spot my husband Dave wearing a vintage, first edition LSS t-shirt!)

ONE LAST THING

For more on what I’m learning and looking forward to, follow me on LinkedIn!

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