We’ve been very busy at IITA – working on your behalf to address the many issues impacting inbound travel, like recent national parks issues that stand to make our nation’s treasures inaccessible to our clients. You can read more about this in this week’s article by our DC correspondent Steve Richer and watch your inbox for information as more details unfold.
In addition to addressing these issues head on, we’re working to educate the industry to be better prepared for international visitors with high quality service and strategic marketing to grow our global travel market share.
I hope you’ve seen our announcement about IITA’s new Inbound Insider - Steps to Success education program, which includes a series of seminars and workshops to train DMOs and suppliers on how to grow their international business and work with inbound operators.
The program will be presented by ALON Marketing Group, the country’s leading training and inbound marketing firm. The seminars/workshops will be tailored to your needs, from assessing your international readiness to product development and partnerships. You can offer one seminar/workshop or the series, as your budget allows. You can learn more details about this program in the article that follows.
You’ll hear more about this program and how it will benefit your destination during the IITA Summit in Portland, February 4-7. But don’t wait until Summit to reach out. If you’re interested in booking the program in 2018, please contact us now so you can schedule the dates you want.
-Gary Schluter, Chairman
Rocky Mountain Holiday Tours