I would like to thank Rick Still, Founder of La Cita, for his partnership with IITA. Lisa Simon just returned from La Cita and was thrilled with the response IITA received at the event. Lisa was able to meet with potential members, partners and future Summit host destinations. In order for IITA to continue to expand our reach, we will continue to look for mutually beneficial partnerships like this to fulfill our mission. If you weren't able to attend La Cita you'll be able to learn more about the Latin American market through the Summit education session: Understanding the LATAM market.
Yesterday, the industry celebrated World Tourism Day. Since 1980, September 27 has been the designated day of celebration to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The theme of this year's World Tourism Day is accessible Tourism, something that is of top importance to all of our members! Universal accessibility has and can bring immerse benefits. You can learn more about World Tourism Day here.
I'd like to offer the idea that accessibility extends beyond disabilities and includes tourists' ability to access a destination. One of the top priorities this year for the US-Travel and Tourism Advisory Board (US-TTAB) is to explore ways to make visa applications (from Non-Visa Waiver Countries) an easier process while still maintaining the importance of security. And once someone arrives in a U.S. destination we want to ensure that they feel safe, secure and welcome.
-Gary Schluter, Chairman
Rocky Mountain Holiday Tours