IITA Insights Newsletter - May 10, 2018
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Greetins from Coloardo where we are getting ready to host the 50th IPW, just over a week away. IITA will be present and working for our members—and introducing potential new members to all IITA has to offer. 

Your leadership is hard at work for you. Over the past two weeks, our committees have been very busy with conference call meetings, even as everyone gets ready for their IPW presentations and appointments.  And we’ll kick off IPW with our “in-person” Board meeting on Saturday afternoon. 

Many of our members have receptions and programs planned for Saturday evening, so if you’re already in Denver and would like to sit in on the Board meeting, you are more than welcome – just let our staff know at and we’ll get the time and location to you. 

Read More Here

Next Webinar: A Conversation With the Board
Save the date! The next Inbound Insider Webinar Series is scheduled for Wednesday, June 6, at 3 PM. This 30-minute session will off opportunity for "A Conversation with the IITA Board of Directors."

Please join IITA Board Chairman Gary Schluter and the executive committee for a conversation on what is happening in the industry and association. From association news and Summit to advocacy efforts and partnerships, nothing is off the table.

Not only will this be an opportunity for the Board to share with you, but also provides the chance for board members to hear what is concerning you in the industry. Please send questions in advance to or join us live for this free webinar. A recording of this webinar will be available on the IITA website.

Register Now
Bring a Prospective Member to the IITA Reception at IPW

Before the hustle and bustle of IPW begins, join other IITA Inbound Insiders for a reception at Le Méridien Denver Downtown. Invite a non-member industry colleague so they can learn what IITA membership is all about.

Catch up with lifelong friends, meet those new to the inbound business and enjoy some informal networking! Bring a guest and introduce them to fellow IITA Inbound Insiders. From the Le Méridien you will be able to walk to the IPW Evening Event, Discover Denver. Mark your calendar now and RSVP below.

IITA Reception at IPW 

U.S. Market Share Drop Creates Focus for IPW

By Stephen B. Richer, DC Correspondent

In a report just released by the United Nations World Tourism Organization, United States market share of world tourism is projected to fall below 6 percent for the first time in 20 years. During the last two decades, visitors to the United States peaked at 7.75 percent in 1999 when world arrivals were only 626 million.

With the growth of world tourism projected to be 1.282 billion for 2017, U. S. market share has fallen to a projected 5.92 percent, a drop of 1.83 percent of world tourism, which translates into 23.6 percent of the previous high or 23.46 million fewer visitors than would have been the case had market share been the same.

Read More Here

Comment Sought on Acadia National Park’s Draft Transportation Plan

One of the items on the IITA Advocacy Committee's agenda earlier this week was an update on national parks issues. Among the latest proposals is a draft transportation plan for Acadia National Park.

In a media release late last month, the National Parks Service stated that public comment was welcome on the Acadia National Park’s Draft Transportation Plan and Environmental Impact Statement (EIS)  through June 26, 2018. The National Park Service (NPS) invites the public to provide feedback on the range of management alternatives and potential environmental impacts identified in the Draft Transportation Plan and EIS.

The Draft Transportation Plan identifies a range of transportation and visitor use management proposals, including the NPS’s preferred alternative, which would be phased in over a period of time. The Draft Transportation Plan is aimed at finding ways to address concerns over safety and efficiency of the park's transportation for visitors while ensuring the protection of park resources and values. 

Read Full Media Release Here

National Travel and Tourism Week: Travel Then and Now

There are still a couple of days left to celebrate National Travel and Tourism Week (NTTW), an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being. This year’s celebration marked the 35th anniversary of the 1983 Congressional resolution that established NTTW—and according to the U.S. Travel Association, the week has been all about celebrating the contributions and accomplishments of the U.S. travel community over the course of the last several decades.

The theme of NTTW 2018, “Travel Then and Now,” gives our industry a chance to reflect on past successes, while advocating for policies that promote future growth. Every U.S. destination has a story to tell about its unique offerings that have attracted visitors to their area for years. NTTW 2018 is a great opportunity to shine a spotlight on what travel has done for your community—and what we need our government leaders to do to ensure travel continues to benefit for generations to come.  

U.S. Travel Association has a number of resources available, some of which may be of use throughout the year, long after NTTW has wrapped up.

Learn More Here

National Travel and Tourism Office Offers Information on the EU's General Data Protection Regulation

Given the potential for the EU’s General Data Protection Regulation (GDPR) to impact your business, the National Travel and Tourism Office (NTTO) wanted to be sure you have the most up-to-date information it has available on this topic.

NTTO states that it welcomes the harmonizing benefits the GDPR aims to provide. Having one set of rules that can be applied consistently across Europe will improve data protection and make it easier for companies to develop strong compliance programs, according to Julie P. Heizer, deputy director, NTTO. 

However, U.S. companies have shared their concerns about the delay in thorough implementing guidance given the May 2018 compliance deadline and the significant fines associated with the GDPR.  One way that U.S. companies are addressing a component of GDPR, specifically its data transfer requirements, is 

Given the global nature of data flows today, how the GDPR will be applied in practice is of significant interest to all U.S. industries.  GDPR will affect large and small travel and tourism entities when it rolls out on May 25th – barely two weeks from now.

The primary resource for GDPR is the European Commission.The Department of Commerce has implemented a Privacy Shield Framework to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the EU and Switzerland to the United States in support of transatlantic commerce.  The links to Privacy Shield can be found at and

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