How NOT to Sell Your House in Seven Easy Steps

June 2018
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How NOT to Sell Your House in Seven Easy Steps  

Online, in another state, far, far away, I saw this listing for a house for sale. It is the perfect example of how not to sell your house!  If you don’t want to sell fast or for more, follow this advice!

  1. Make sure every room is so cluttered with objects and décor that buyers are totally distracted with your stuff and can’t see past it to the house!
  1. Make sure it does not appeal to the greatest number of buyers by making the colors and décor so personal that it only appeals to people with taste just like you.
  1. Overwhelm buyers with colors and patterns.
4. Put too much furniture in every room so the house feels small, regardless of how big it is.
5. Add as many personal photos as possible so buyers are distracted by who lives in the house now rather than envisioning it as their house.
6, Keep the decor dark and heavy, rather than light and airy, clean and modern.
7. Increase your price to 60 times more than the estimated value of similar homes.

While “Zestimates” are often wrong and can be off quite a bit, they are usually not off by 29 million dollars!

Zestimate:  $613,051
Price / Tax History
05/17/18 Listing removed $30,000,000 $937    
05/16/18 Listed for sale $30,000,000 $937    
11/17/17 Listing removed $1,995/mo $0.00 Zillow Rental ...  
10/18/17 Price change $1,995/mo-20.0% $0.00 Zillow Rental ...  
09/13/17 Price change $2,495/mo-10.9% $0.00 Zillow Rental ...  
08/14/17 Listed for rent $2,800/mo $0.00 Zillow Rental ...  
11/01/01 Sold $51,000 $1 Public Record  
For more information on why your house may not sell, see my recent article “Why Your House Won’t Sell”.

To have a quick and profitable sale, make sure your house is easy for buyers to fall in love with and visualize themselves living there. To make that happen, make sure it is clean, move in ready, well maintained, light, airy, modern, decluttered, inviting and warm yet not too personal, priced right, and marketed well. Don’t forget curb appeal. Grab buyer’s attention with great photos and a reasonable price, get them to the front door with great curb appeal, and get them to fall in love with it once they are inside.

A professional home stager can help you make it all happen and increase your sales price with professional staging.

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Interview with Mary Ann Benoit on Anchorage Advice Givers.  Click on this link or the picture to see the video.

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Before and after professional home staging by Northern Lights Home Staging and Design.

Home Staging Tip of the Month 

Reject the idea of having that friend or family member with a flair for decorating stage your home. While they may be great at decorating their own home and have good taste, or helping you decorate your home to live in, there is a big difference between home staging and Interior Decorating. Staging is all about appealing to buyers. Decorating is all about appealing to you. Professional stagers are trained to appeal to the most buyers. Doing the job right will end up with more money in your pocket during the final sale, far outweighing what you spent on professional staging.
Buy what you love. If teal abstract art makes your heart sing when you see it, it is meant for you. "Study in Teal", original alcohol ink painting by Kristy Swanson

Interior Design Tip of the Month

Buy what you Love

It is better to buy what you love, even if it is more expensive and it takes longer to get all the pieces you want than to rush to finish your design project with cheaper items. The things you love will make you happy over the long term. Try to find classic items that will stand the test of time, rather than something trendy. Trends fade quickly as will your interest in it.

To learn more tips, check out my article, My Top Ten Interior Design Tips.
All whites are not created equal. Color analysis from Lori Sawaya of Camp Chroma, who I took my color training under.

Color Tip of the Month

All whites are not created equal and white is NOT the safest color to pick when you do not know what else to pick! An all white room is hard to pull off if you do not have the correct amount of light. All white paint colors come from another color hue such as yellow, green or red for example and it is just  a very low saturation (chroma) of that color. The amount of saturation, and the light will determine if you see that parent color or not. It has nothing to do with "undertones" which is a word a lot of people use incorrectly. Have a color strategist help you pick the right "white" for your space so you will be happy with the end result!

Never Miss a Great Idea

Check out some of the latest articles from our award winning blog!

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Cinch your home sale with great outdoor living space.

Why Your House Won't Sell


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Thanks and stay in touch!

Thanks for taking the time out of your day to read my newsletter. I hope you found some helpful information!

I would love to hear from you about some of your challenges related to selling your home, home staging or decorating.
 Mary Ann
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