The majority of staging projects that I do lately are for older sellers and the target market is younger buyers. The sellers are retiring and moving to a new location. Many have lived in their home for many years, which were often built in the 1970’s-1980’s. Based on the price they are selling these older homes for and location near schools, the target buyer is often a young family buying their first or second house. The styles that appeal to these two groups are usually quite different!
To appeal to a younger buyers, home staging can really help give a fresh modern feel that younger buyers are looking for.
Click here to see a video of a recent home staging project that provides a good example of how home staging can appeal to younger buyers.
This house had been on the market for about a month with little interest. The home seller decided it should be staged, although the realtor had not suggested it. Once staged, they got new professional photos and the interest and showings increased by at least three times the amount they had before. Everyone loved the way the house looked! They had an offer within 2 months and were able to move on quickly to their new location. This house would likely have sold more quickly had they staged it initially before listing and it would have saved them money on not needing a second set of photos.
For more examples of how home staging can help attract younger buyers, see my article “Home Staging Helps Seniors Move on to Their Next Adventure”.