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Business Newsletter
Welcome March!
Lapeer Main Street DDA thanks you for conducting business in Downtown Lapeer. Without you, our downtown would not be able to succeed. For those business owners that are new to this newsletter and to Downtown Lapeer, welcome! We are happy to have you here and we value your decision to open shop in such a lovely, historic district. 
Please, if there is ever anything you'd like us to add to this newsletter or if you have any comments/questions/concerns, feel free to contact us any time. 
Here's to another great month in Downtown Lapeer! 
- Lapeer Downtown Development Authority
  James Alt: Executive Director
  (james@lapeerdda.com)
  Allie Campbell: Administrative Assistant
  (acampbell@lapeerdda.com)
Tech Smart Referral Program
Tech Smart USA wants you to join their Referral Program! For every 10 referrals you provide, you earn 1 hour of free technical support that can be used on-site, remotely, or over the phone. To make a referral you just need to give a customer a coupon to bring into Tech Smart USA and when that customer spends $35.00 or more your referral code will be entered into the system and is counted toward your technical support session. 
This is a great way for you to support a local business while they also support you. 
If you'd like to learn more or if you need more information you can visit your neighbors at tech smart at 404 West Nepessing Street, call them at (810) 936-0536, or email them at support@techsmartusa.com.
 
If you'd like to add something to the newsletter about your business that is applicable to this business newsletter, please contact us at the dda (Jim Alt, james@lapeerdda.com or Allie Campbell acampbell@lapeerdda.com) and let us know. 
In this month's edition...
we would like to explain some of the opportunities the DDA has to offer downtown businesses. It's vital that you, the business owners in Downtown Lapeer, are aware of all the programs/grants/etc. that we can offer. It does no one any good if these go unused, so please check them out and contact us with any questions or interest in any of the opportunities! 
NOTE: These opportunities are for businesses that are in the downtown district only. 
Facade Loan Program
When potential customers are driving through a downtown, curb appeal is what tends to draw them in. Having a lovely facade is a great step toward bringing in more business and creating a beautiful, inviting atmosphere. 
However, redoing a facade is not a cheap feat to tackle. Which is where we, the DDA, comes in. This is how it works, 
Businesses located within the Downtown Development District may borrow up to $10,000 per facade for 5 years at 3%. These rates are subject to change and no loan shall exceed $20,000. The Facade Loan Fund is intended to leverage additional funds from private sources, therefore, it may be used in conjunction with other loans.
Lapeer Main Street, Inc.’s Loan Committee, in conjunction with the Lapeer Development Corporation, will review each loan on an ability to pay basis and have the authority to approve or disapprove a loan request. The Committee will consist of the Chairperson, Treasurer and one at large member of the Lapeer Main Street Board. The Lapeer Development Corporation’s Financial Analyst will present a financial analysis for each loan request to the Facade Loan Committee for their review. The DDA Executive Director shall serve as Secretary of the Committee. 
If you are interested in utilizing this loan program or want to learn more information, visit http://www.downtownlapeer.com > click on the "business" tab > scroll down to the bottom of the first paragraph and click the "business programs" button. 
There you will be able to review the guidelines for this program. For further information about it, please contact us at the DDA! 
Sign Assistance Program
Continuing to bring awareness to the importance of curb appeal, comes the sign assistance program. This program is here to help businesses create and obtain signs that are unique to their business and alluring to potential customers.
With the sign assistance program and subject to funding availability, the Downtown Development Authority will provide 50% of the cost to design, construct, and install a sign up to a maximum of $300.00. Funds are disbursed as a rebate upon sign installation. Keep in mind that sign designs must conform to the City of Lapeer Zoning Ordinance, Section 7.17 - Signs, and the Downtown Development Authority Sign Design Guidelines.
More information about this program can be found at http://www.downtownlapeer.com > business > scroll past the first paragraph and click on the button that says "business programs". 
M-24 Sign For Promotion of Your Business
The DDA offers the use of an electronic sign that sits on the highly trafficked M-24 running through the City of Lapeer. It is said that around 30,000 cars pass by on M-24 everyday, which creates great publicity for your businesses event or promotional campaign. It displays 7 ads at a time and each add is displayed for 8 seconds, so each ad is seen a minimum of 64 times per hour. This sign can be used to promote businesses around the City of Lapeer, but we have discounts for those businesses located inside the DDA district. 
For you in the downtown district, the pricing is $45.00 per week or $150 per month. You can display both graphics and text, but it's recommended you keep it simple as too much detail can become too pixelated and it doesn't turn out as nice. 
For more information on this, please contact the DDA and we will be happy to assist in utilizing this amazing tool. 
IF YOU HAVEN'T ALREADY, FOLLOW THE LAPEER DDA ON ALL YOUR SOCIAL MEDIA ACCOUNTS TO GET MORE INFORMATION ABOUT THE DOWNTOWN COMMUNITY.
FACEBOOK: @downtownlapeerdda
INSTAGRAM: @downtown_lapeer
TWITTER: @lapeerdda
BUSINESS OWNER MEET AND GREET
These meet and greets are the perfect opportunity for business owners in Downtown Lapeer to come together in one space and discuss issues, events, fundraisers, and ways to work together in a relaxed atmosphere. This is a great thing for the communication of our community and a great chance for you to figure out how you can help out your neighboring business's. You're all vital to the success of the downtown and thus the success of our downtown businesses. 
This Month's Meeting
When:
March 26th, 2019
5:30pm-6:30pm

Where: Chef G's
450 W. Nepessing St., Lapeer, MI 48446
WORKSHOPS
If you have any questions or would like to acquire more information regarding these services, please contact your friendly faces at the DDA. We will be happy to help, as the success of our downtown is a direct reflection of the success of our downtown businesses.
This Month's Workshops and Webinars:

TO GET FREE ACCESS USE CODE: MIFREE
AT REGISTRATION PAGE


Writing A Business Plan
Wednesday, March 6th
11:00am-12:00pm

Create Your Most Profitable Marketing Strategy
Tuesday, March 12th
2:00pm-3:00pm

Marketing Your Business
Wednesday, March 13th
11:00am-12:00pm

Financial Management
Wednesday, March 20th
11:00am-12:00pm

Pinpointing Your Perfect Brand and Target Market
Tuesday, March 26th
2:00pm-3:00pm

Business Legal Issues
Wednesday, March 27th
11:00am-12:00pm


For more useful and helpful information check out https://smartgrowthamerica.org/what-we-do/programs/
 
Copyright © 2019 Lapeer DDA, All rights reserved.


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