Developing the new Brain Newsletter gave us the opportunity to also consider its contents. As we make a fuss about our internationalisation gambit in assisting companies and organisations in their international endeavours, we thought it best to highlight some of the stories we have been involved in.
Yes, while these stories may have been 'jobs' in the strict sense of the word sharing them with you also gives an idea of the relationships Brain establishes. They highlight the company's underlying philosophy: enjoyment, satisfaction and fulfillment.
So with that premise nicely dealt with we throw ourselves into the adventures of our clients.
AN OFFICE IN THE HEART OF THE DOLOMITES
Brain’s Central European Office is in Bolzano, the land of the Dolomites, and apart from great skiing and cycling opportunities, to name just two of the leisure pursuits - and not to go anywhere near the magnificent cuisine and outstanding wine on offer in South Tyrol - we are pleased to tell you a little about Tangram, a partner organisation whose premises host us.
Tangram focuses on an innovative problem-solving approach to consultancy: it looks to collaborate with a company’s management team to identify the weak links in operations and aims to solve these through consultancy, training interventions and operational changes.
Tangram founder Mauro Chiarel has an interesting background and is not short of ideas on business trends and how to improve productivity and resources in companies. Recently, Brain International had the chance to interview him for a regional business weekly thanks to Director Geoff Barclay's role as international contributor on all things business.
HOW TO MARKET INTERNATIONALLY WITHOUT ANY DEDICATED INTERNAL RESOURCE
As a Professional Body and UK Awarding Body monitored by the UK Government Office for Qualifications, the IAB (International Association of Bookkeepers) has to be duly diligent in developing its international reach.
Unable to cover the globe with internal resources we have been happy to forge a relationship with Brain international whereby they consolidate our relationships with Accredited Centres in a number of countries, as well as looking to establish new market entry opportunities overseas.
2015 was an exciting year for us on the international front and it culminated in being awarded the Export Business of the Year Award for the Southern Region in the British Chambers of Commerce Awards.
A new, burgeoning market which will be of interest to us in the coming years is Latin America. Brain has been instrumental in making and visiting contacts in Mexico, Columbia and Chile. In September it did the necessary groundwork for us to to present to 40 Accountancy firms in Mexico City which belonged to a network boasting partnerships throughout Latam and further afield.
It is in this type of public relations and marketing activity that an external resource has proved invaluable to us and we are grateful to Brain for the role it plays. Its role is integral to our international development: so much so that at the UK and International Awards Event in London in December 2015 it was Brain which coordinated and delivered the training day for overseas delegates on our behalf.
For organisations such as ours, the partnership with a trusted consultancy and training service provider with an international presence strengthens our own position in a number of markets.
Article as related by Malcolm Trotter, CEO IAB (www.iab.org.uk)
ON A BIKE TO CONQUER THE WORLD
2015 was a thrilling year for the Sellaronda HERO, the world’s toughest mountain bike race. Don't take our word for it - just have a look at www.sellarondahero.com . Even though we are a relatively new sporting event on the international scene, such was the success of the race across the spectacular valleys of the Dolomites that we were awarded the UCI World Championship event over the marathon distance. The organisation involved in hosting a world event is no small job and Brain played its part. Since the very first HERO race, Brain has taken care of translations in English and German of our Press Releases and Newsletters; as the event approaches each year the translation demands increase exponentially, without forgetting coverage of the race results, the post-race interviews and media follow-up.
Just to complicate things (!) we introduced the HERO TIMES two years ago. This publication, which includes racer profiles, VIP contributions, and a Dolomites legend or two, needs to be produced to the highest standard. Brain’s contribution was an important cog in the wheel.
Of course biking is all about enjoyment and even under the work pressure there is time to smile and laugh. The UCI event extended to a week in all with many side-shows and other races over cross-country trails, kids races and even a daredevil Enduro descent race.
And so, as to illustrate all to best effect, we decided to produce a daily news-sheet in three languages for tourists, racers, and spectators - Brain’s presence during race week was more than welcome!
Article as related by Gerhard Vanzi, President Sport Association Sellaronda HERO
OH LIVERPOOL, WE LOVE YOU.
Not quite a Beatles song but something of earth-shattering importance nevertheless. ‘When your business meets the world, great things can happen. For three weeks next summer, IFB2016 offers unrivalled business opportunities for start-ups and blue-chips alike. An unmissable series of seminars, a chance for you to reach new markets, and learn from the best.’ This is how the IFB2016 is being billed. It will take place in Liverpool from the 13th June to 1st July (www.ifb2016.com).
Brain Director Geoff Barclay is from Liverpool and it is a fortune that Brain enjoys excellent connections with the city and is a member of the local Chamber of Commerce. What is even more relevant is that Liverpool and the north west of England in general are enjoying something of an economic boom. Given Liverpool’s place in history with its port and strategic twinning connections with some of the great cities of the world dating back to colonial days – New York and Shanghai just to mention two – the city and region offer great opportunities for import and business partnerships generally.
Brain is proud of the fact that it has been approved as delegation leader to bring two groups of businesses – one from South Tyrol and the other from the Parma-Milan area – to attend the festival for 3 days, scheduling meetings with potential partners, agents, or distributors.
Furthermore, Geoff Barclay had the opportunity to interview Chris Heyes, the International Head of IFB2016 and there is no better way to understand more about the Festival and the opportunities it offers than to read his words.