- Hello hello,
- Welcome new people, who’ve arrived via Tone Knob. Lovely to have you here. You’ll notice things are considerably more… meandering.
- Much housekeeping: I have a new website, made by the truly excellent Scruples, who specialise in a kind of ‘premium minimalist’ vibe. Send all praise to them. Send crowing emails about that typo you’ve spotted to me.
- *Xmas Gift Klaxon* the new site means I can now ‘offer’ (or ‘bother you about’) the lovely little hardback edition of On Reading. It comes with a hand-printed lino print of the ‘book-faced man’ illustration I made for the cover. There’s 150 of them.
- You might have, ahem, noticed that this newsletter is no longer called the 'Journal of Messy Thinking'. It’s now called ‘The Notices’. Yes, I know this is needlessly irritating. Sorry. There are reasons. They are not interesting.
- Anyway. I think this may be my favourite explainer video ever: The British Shipping Forecast explained in the voice of the shipping forecast. (It’s a unique tone of voice really: simultaneously completely neutral and unchanging yet also warm and reassuring.)
- Bonus knowledge: Peter Jefferson, who was the voice of the Shipping Forecast for over 40 years (hear him here) recorded a ‘sleep story’ for the meditation app Calm – of him reading the EU's GDPR regulations. A perfect storm of snoozeability. (Would that be ‘hurricane force 12’ on the Beaufort Scale?)
- While we’re explaining things: Redefined. Reimagined. Reinvented. Unbullshitted.
- And while we're talking about bullshit, I've run the numbers and can confirm that this is precisely 103% bullshit.
- Hilariously, given I called my studio That Explains Things, I’ve only recently found the tribe of folks who call themselves ‘sense-makers’. If that's also your jam, you might like information architect Abby Covert’s keynote from this year’s World Information Architecture Day. It's full of sentences like this: ‘In an effort to up the pancakeyness of their menu, International House of Pancakes had made pancakes unfindable as a quest’. (h/t Lauren Pope.)
- Rabbit hole warning: Daniel Epstein on ‘defamiliarisation’ as a way of seeing the world afresh. Tons of great examples and links. And also, Fraggles.
- Related: The writer David Cain has an excellent knack for 'defamiliarising analogies': ‘listen to your mental chatter as though it’s a TV in another room, rather than a speech you’re giving’. (That’s an extract from this post).
- Also: I’ve been reading Brian Eno’s Year With Swollen Appendices, his 1995 diary. Amazing how many entries could be Oblique Strategy cards (a box of defamiliarisation): ‘Cheap meal with expensive wine’; ‘When in doubt, tidy up’; ‘What do you say to a man who has killed a lion with his bare hands and is sleeping with your wife?’.
- That’s all, folks. Tip a quid. It goes to Arts Emergency.
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