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1. Hello hello,

2. Can we please call time on the ‘neuroscience of the bleedin obvious’ angle on everything. I reckon we officially hit Peak neuro-babble today, with Bloom & Wild gabbling on about how flowers are a dopamine-triggering psychological intervention that increase productivity. We know. We get it. We’d just rather you spoke to us of truth and beauty.
 
3. Imagine if Ophelia has said: ‘Here's rosemary, for enhanced self-esteem; Here's pansies, to deliver an increase in sensations of mutual bonding. There's a daisy, to boost innovative ideation by up to 37 per cent…’

4. A few keen-eyed readers will notice that in fact I already had this thought yesterday on Twitter. Sorry about regurgitating but I’m not gonna let an audience-relevant insight like that pass without, um, maximising it in my cross-platform content strategy, am I?
 
5. Remember that fantastically over-ripe ‘your order is on its way’ message from cheesemongers L’Affinage, wot I talked about last week? A couple of people pointed out that it’s a ‘loving homage’ to a famous CD Baby email written by Derek Sivers back in 2008. I admit I’d never seen the CD Baby original. Still love L’Affinage’s take though. It’s Fromagopolous.
 
6. This is a thing of absolute joy: Researchers describing what they do using only words of one syllable. ‘I freeze bugs to see who lives and why’; ‘Why does life start? How much life is in a cup of tea or a cloud of gas?’; ‘Why do some mice not make friends with other mice?’.

 
7. If the one syllable thing is your jam, the philosopher and mathematician George Boolos once described Gödel's Second Incompleteness Theorem in words of one syllable. (Spoiler alert: no, it doesn’t help.) And if you don’t know Randall ‘XKCD’ Munroe’s Thing Explainer – in which he demystifies complicated science stuff using only the thousand most commonly used words in English – then you’re in for a treat.
 
8. Ooh! There’s even a place here where you can write words into a box to see if you are also good at explaining hard ideas using only the ten hundred most used words. (This line of words was alright.)
 
9. (If someone could find a way to link this up with Jazz Keys that would be awesome. Thanks.)
 
10. Damn, I miss bookshops. The excellent Five Dials has started a series where independent bookshop owners describe their shops. It’s lovely; if you also miss browsing (and smelling) real bookshops, it’s like a guided meditation. Or perhaps erotica.
 
11. One of my favourite books about the business of writing for businesses is John Simmons’s ‘The Invisible Grail’. Improbably, it’s 20 years old. Pleasingly, that milestone date prompted John to blog about the book. There’s a big section at the end of the book where John uses the constraint of ‘writing from A-B’, then B-C and so on, to capture a number of thoughts about writing. As they’re 20 years old, he’s now writing a fresh set here.
 
12. Stumbled across this quote I’d filed away years ago from Jason Fried and David Hansson’s ReWork: ‘Hire the best writer. It doesn’t matter if that person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off. That’s because clear writing is a sign of clear thinking. Great writers make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. And those are qualities you want in any candidate.
 
13. Writers – that warm feeling you’re experiencing while reading the above quote has been explained by neuroscientists as being stimulated by…
 
14. Oh sorry, that’s all we’ve got time for this week. Bye!
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