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Hi again,
Welcome to a new edition of the State of Charge newsletter. A concise monthly overview of the renewable energy transition and the advent of electric mobility. This month we learn how the British government is perfecting its narrative around Electric Mobility, what the environmental impact of the internet is, and how you can pave roads with recycled plastics. 🙌

Photo by Lachlan Gowen on Unsplash

SoC Big Story

The UK Government pledged to ban fossil fuel vehicles by 2030. Persuasive public communication is key to reach this ambitious target. The British Department for Transport ran a campaign testing eight messages to understand which one is most successful in driving interest towards e-mobility.

Read the whole article to know which message was most effective!

Read More

The State of Charge December 2020 

Every month we include an exclusive overview of the latest EV sales statistics from around the world.
State of Charge - Stats

These statistics only include 100% Electric Vehicles, no hybrids. Statistics are provided by our partner The Electric Vehicle World Sales Database.

Photo by Taylor Vick on Unsplash

SoC Must Read 

We recently read somewhere that every email you send has the same footprint as a plastic bag. The internet sector accounts for 2 to 4% of global energy use. Data centers alone account for an estimated 1% of global energy demand. And that's where efficiency and sustainability initiatives can have the most significant impact. Some companies already have transparent reporting on the emissions of their data centers; others don't.

There is a silver lining: experts think the industry is moving in the right direction.

Read More

SoC Good Reads

Did you know that several countries across the globe have already started paving roads with a mix of materials that include recycled plastics, like India, South Africa, but also the United States?

Did you ever stop to think about how challenging it is to install a charge station network in Alaska? How do you bring e-mobility to a place where towns get most of their electricity from diesel generators, rivers freeze over, and the sun shines only a few hours a day? 🐻‍❄️

"EVs are simpler to make, more profitable, and offer higher growth," Adam Jonas, auto analyst at Morgan Stanley, said in a note to clients last year. That's why CNN argues that OEMs are investing in electric mobility to save money, not just the planet. Check out the Deep Dive section below, also on this topic.

Photo by Giorgio Trovato on Unsplash

SoC Deep Dive 

The electric vehicle revolution is upon us, and any uncertainty over whether EVs will enter the global mainstream market is over. The only uncertainty now is over what role manufacturers will play in this revolution. 🚘

Accenture published a report that outlines the basic concepts of what it means for traditional OEMs to go electric, what are the market forces driving the shift, and what are the challenges they have to overcome by rethinking their value chain.

Read More

SoC Other News

The European Automobile Manufacturers’ Association (ACEA), Transport & Environment (T&E) and the European Consumer Organisation (BEUC) sent an official letter to the EU asking to set binding national targets for the deployment of publicly accessible re-charging and re-fuelling points.

Large events require a temporary large amount of energy supply. Smart Energy tells us about the energy needs of the Olympic games after the city of Beijing announced they will power the 2022 Winter Olympics and Paralympics with 100% renewable energy. 

Municipalities have to consider the ongoing electrification trend in mobility and plan their urban spaces accordingly. Hubject explained some projects they are carrying out in the States. 

SoC Watch This
How does charging an EV really work? How do we reach the magic tipping point of a 100% charge in 30 minutes? 🙃

State of Charge is brought to you by Chargetrip, the smart navigation provider for electric mobility.

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