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Important Communications and Marketing News for
Nonprofits & Benefit Companies

Issue# 02-16


Welcome to Spring. At least that is what greets us here on this 70-degree sunny day in March in Portland, Oregon. New growth and new energy to keep us creative and productive.

In our second issue of Harmer Collaborative Communique, we remind you that April is "Celebrate Diversity” month . It’s about honoring and respecting the differences and similarities between all cultures -- that make our communities more vibrant!

You will also find more detailed information about how one of our 90-minute workshops can help you and your organization evolve for the future -- with the most current thinking about visioning, creating a manifesto, learning about Millennials, Self-Care , Decision-Making and more. Read below.

You'll also find 13 new blog posts from us covering a range of topics to help you in your daily challenges of running and marketing your organization. Just click on the links below. We invite you to let us know if there is a particular topic or issue you'd like us to talk about in an upcoming post. Our contact links lie below.

Here's to an amazing  and creative April.

- Mary Anne & Tom
During the month of February, I traveled to La Paz, Mexico, to help the leadership team of Centro Mujeres with branding and messaging. They taught me about dedication and commitment as advocates for human rights. I am proud I could be a part of their organization and help them tell their story, via a new tagline, media outreach, social media, an annual report and new messaging for their website.

They are making a difference in creating upstream policies to further women’s rights in Mexico, as well as serving and promoting the empowerment of migrant workers in Baja Sud. We learned from each other and I made lasting friendships.   

I thank them for their work and all the “Good” they are doing to further social justice.

-Mary Anne Harmer

 In addition to our work with Centro Mujeres…

  • Harmer Collaborative assisted Wallace Medical Concern with a photo shoot of clinic and staff for their new website, led by Diego Diez, our gifted photographer and by agency principal Mary Anne Harmer.
  • Harmer Collaborative conducted a visioning session for Project Access NOW, led by agency principal Mary Anne Harmer.
  • Harmer Collaborative delivered initial tagline/logo concepts to 211info, led by agency principal Tom Hering.
  • Harmer Collaborative provided manifesto direction for Oregon Healthcare Interpreters Association.

How current is your organization with its mission and vision? Do they reflect your aspirations here in the second quarter of 2016? HCollaborative has recently conducted workshops for 4 of our clients helping them work through those vital building blocks found in an evolving nonprofit. What we've noticed is that in a matter of a few hours, they have uncovered:
  • Major differences in how mission and vision is viewed by both staff and board
  • How much emotion their brand lacks
  • Website messaging not communicating the essence of that organization
A lot of the confusion results from not having looked at the mission, vision and values of an organization for some period of time. They may have been spot on 3-4 years ago. But they do not reflect the evolution of the organization today.

If it's been awhile since your team has revisited your nonprofit's building blocks, you might want to take a look at our seven 90-minute workshop created for 2016. You'll find everything from "Getting Clear about Your Vision" to "Building a Powerful Brand Manifesto" to "Being a Part of the New Social Sharing Economy" plus four more nonprofit workshops including "How To Understand and Connect with Millennials" and "Why Self-Kindness is Critical to the Effectiveness of Your Nonprofit
." You can read more about our workshops here. And as always, if you have questions about our services, please contact either of us at our contact points listed below.



Here are new posts since the delivery of our last Communique in early February:

February 11, 2016:   "Nonprofit Executive Directors: Do You Notice the Little Things?"

February 18, 2016:   "Why Your Donor Appeal Must Apply Fly-Fishing Logic"

February 23, 2016:   "Nonprofits: Make an Emotional Appeal by Keeping It Simple"

February 27, 2016:   "Why a Caffe Latte and Effective Writing Compare Favorably"

March 2, 2016:          "La Paz Pelicans: A Lesson about Patience"

March 5, 2016:          "How the Curse of Cats Improves Nonprofit Communications"

March 8, 2016:          "Are You Wed to Numbers? Don't Forget the Power of Intuition"

March 11, 2016:        "Does Your Nonprofit Have a Brand? 6 Questions To Ask"

March 15, 2016:        "How a Nonprofit Trumpets Its Uniqueness To the World"

March 17, 2016         "Art and Beer: Why Shake It Up Branding Works"

March 24, 2016:       "Trilliums Teach: Some Things are Sacred in the Workplace"

March 26, 2016:       "Is Your Nonprofit Ready for a Cleanse?"

March 31 2016:         "Instant Emotion for Your Nonprofit Brand: Music"


29 Blog Post Ideas for Nonprofit Content Marketers (from
10 Secrets to Help Any Nonprofit Rock Mobile Fundraising (from
5 Things You Need to Know about Nonprofits + Big Data (from Every Action)
How To Create a Culture Manifesto for Your Organization (And Why It's a Good Idea) (from SSIR)
What Your Nonprofit Should Invest in To Succeed (from

  • April is “Celebrate Diversity Month," started in 2004 to recognize and honor the diversity surrounding us all. By celebrating differences and similarities during this month, organizers hope that people will get a deeper understanding of each other.
  • April 7 - World Health Day - This year, the World Health Organization spotlights the rise of diabetes in the U.S. Keep in mind that a regular exercise program and good nutrition can help eliminate this disease which affects 8.3% of our population.
  • April 22 - Earth Day - We face many environmental crises including global warming. It not only affects our planet's resources but creates long-term effects on our lifestyle and health.  Drive less, walk or bike more. Reduce your carbon footprint. 
How Can We Help?  
Do you have an issue or challenge that needs some outside perspective? Feel free to email either one of us as we are ready, willing and able to help you and your organization.
Our mailing address is:
Harmer Collaborative
17675 SW Farmington
PMB 331
Aloha, OR 97007

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Harmer Collaborative · 17675 SW Farmington · PMB 331 · Aloha, OR 97007 · USA

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