How to Sell Heat Pumps to Contractors and Homeowners
Webinar | January 14, 10:00-11:00AM PST | Free
The kitchen table transaction is the key to residential electrification: if homeowners aren't willing to write cheques to buy heat pumps and contractors aren't comfortable selling them, nothing happens. Nate Adams has spent a decade pulling apart this Gordian knot. Join the Building Decarbonization Coalition as Nate discusses his lessons learned and the counterintuitive ways to solve this wicked problem.