How the Internet of Things is Shaking up the Cocktail Market
Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month's Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.
Last month, Japanese technology firm Softbank paid around GBP24bn (US$32bn) for UK chip designer ARM Holdings. Even the well-informed were at a loss to know why a company few had even heard of could command such an exorbitant sum.
The explanation can be found in three words – Internet of Things....