|Does Music Make Beer Taste Better?
Music = good.
Beer = good.
So does music + beer = gooder beer?
That's what up to 250 beer drinkers/music lovers will be trying to work out next month at UBREW in Bermondsey, when they sample a session IPA specially created by Island Records.
Rather than a blind taste test, people will sample the IPA with three different audio settings: no music, a specially-compiled playlist, and a live acoustic set.