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Industry Insights
Only 46% Of Marketers Have A Content Marketing Strategy
By Marketers Assemble

The Content Marketing Institute have recently unveiled a report that suggests that despite 92% of marketers believing that content is a valuable business asset, only 46% have a strategy in place for managing the content through its life cycle.

Regardless of these statistics, the report goes on to say that marketers do have plenty of content marketing technologies in place to help publish and analyse current performance.  These tools are listed below including the extent to which respondents use them. 

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Latest News

Crowd Surf: Snapchat's New Weapon In Event FOMO

Creating event FOMO (fear of missing out) is a great way to extend event reach beyond the localized audience. Thankfully for the event industry, Snapchat has this covered on several fronts. Almost every time Snapchat brings out a new feature, it can almost immediately be applied to events in some way that benefits the attendee or the event itself. Snapchat is continuing this trend with a new feature it is calling Crowd Surf.

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The Best Social Media Posting Tools For Your Event

Social media platforms are increasingly sensitive about brands’ engagement rates. If your followers aren’t engaging with your content, it can seriously harm your ability to even show up in their feeds in the future. Even if you share compelling content, spontaneous posting schedules can reduce how many followers see your content — and how many tickets you sell as a result.

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Revealed: The Biggest Frustrations Faced By Event Bookers

A survey conducted by Cvent has revealed that poor transparency and accuracy over pricing, along with lack of clarity and poor response rates, are the most contentious aspects event bookers face when dealing with venues.

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12 Secrets To Getting More Event Business From LinkedIn

As probably the most underestimated social media platform, LinkedIn can be a powerful tool to help you connect to potential clients, customers, partners or industry experts because it aims to cater to professionals.

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