This month we talk about the introduction of the sugar tax to the soft drinks industry - you can read our take on it in our latest blog.

As usual we've included a number of top stories from the industry including Budweiser giving everyone in Wales a free beer and a particularly remarkable gin made in someones spare room!

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Market Insights
Taxing times for the Soft Drinks Industry

Good, bad, natural or added. There’s been little coating on recent statistics, and the government’s plans to introduce the sugar tax really is the icing on the cake. This could have detrimental effects to brands across the FMCG industry, particularly the soft drinks category. From fizzy, to diet, energy fuelled to sports focused, they are all coming under the spotlight. Consequently, people are increasingly aware of what’s really in the products they buy, eat and drink.  

There’s more soft drinks choices than ever, albeit not always the ones we want. Healthier alternatives have increasingly taken prime shelf space with examples such as Savse Smoothies “NO B.U.L.L” campaign launching as a consequence of their accelerated success....

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