Taxing times for the Soft Drinks Industry
Good, bad, natural or added. There’s been little coating on recent statistics, and the government’s plans to introduce the sugar tax really is the icing on the cake. This could have detrimental effects to brands across the FMCG industry, particularly the soft drinks category. From fizzy, to diet, energy fuelled to sports focused, they are all coming under the spotlight. Consequently, people are increasingly aware of what’s really in the products they buy, eat and drink.
There’s more soft drinks choices than ever, albeit not always the ones we want. Healthier alternatives have increasingly taken prime shelf space with examples such as Savse Smoothies “NO B.U.L.L” campaign launching as a consequence of their accelerated success....