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Realise Business
E-newsletter  |  March 2019

Right now it is an exciting time to be in business in Parramatta. The Bankwest Stadium Community Free Open Day on Sunday 14 April  followed by the opening game on 22 April, will bring an influx of visitors. Also, Research conducted by Domain shows that the area’s population is growing strongly with families moving into Parramatta and the number of jobs set to rise with 110,000 new positions to be created by 2037These new residents and workers bring many opportunities for the small business community and throughout this newsletter you’ll find some great ideas on where to start.

With the Bankwest Stadium opening game on April 22, the production of the Eat Street Dining Guide as part of Parramatta Light Rail's first activation is well under way. It’s still not too late to supply your special offers for game-goers. Special offers will be randomly posted on TfNSW social media channels from April through July, creating awareness of local businesses, their products and services. Reach out to our team for inspiration on what to offer and how you can be included.




Food & Beverage Strategy Specialist Advisor, Viktoria Darabi, has developed some useful NEW Marketing Tip Sheets. Her Low Cost Street Smart Marketing Methods To Drive Foot Traffic To Your Venue Tip Sheet is featured in this issue. Scroll down the email to review the Marketing Tip Sheets we currently have available and reach out to our team to schedule an advisory session or get copies emailed to you.

If you are unsure of the types of support our business advisors can provide, check out this month’s featured businessYa Malaysia, and the value for owner Sam undertaking a ‘deep-dive’ into his Unique Selling Proposition, doing a S.W.O.T. and Competitor Analysis, understanding his Diner Personas and even commercialising unique house-made sauces.

Whether in food and beverage, retail or professional services, Easter can be a profitable holiday period and Realise Business Advisor Sara Berry has provided some tips around Easter marketing here. Sara has also shared her insights on how a bricks and mortar retailer can flourish in the age of e-commerce here and provides a ‘crash-course’ on the basics of Search Engine Optimisation (SEO) for small business owners here.

GET YOUR MARKETING GAME ON NOW! 
Book a session with one of our business advisors!

Who are Realise Business?
If you haven’t heard of us before, Realise Business has been providing trusted business advice, education and support for thousands of businesses across Sydney since 1989.

How can we assist you and your business?
Realise Business has been appointed by Transport for NSW to deliver FREE business support services to businesses to prepare for Parramatta Light Rail construction.

Ya-Malaysia’s Bank West Stadium Activation and Group Marketing Strategy Gets a Boost


Sam Tech, owner of Ya-Malaysia is a young man on a mission. With existing Parramatta and Rhodes restaurants, plus a Chatswood venue to open in April, he was seeking advice on a variety of issues. He is refining his food offer and systems for Ya-Malaysia with a view to franchising in the future.

Viktoria Darabi one of the Realise Business Advisors has worked through a Business Journey Model, a Marketing Capabilities Assessment, Food and Beverage Customer Expectations and a Marketing Strategic Plan with Sam. She was also able to put Sam in touch with a Franchise Advisor to help avoid pitfalls in this space.


Click here to read more.

Let Realise Business help you drive sales this Easter


Easter is a profitable holiday season for restaurants, cafes and shops, but to make the most of this holiday period you need to have a plan! Make sure your Easter marketing campaign is interesting – you need to get attention in a noisy market place and the best way to do that is to have something a bit different that your customers can engage with and get eggs-cited about!
 
Click here to read more.

'She makes me look my best self' – how to create a successful bricks and mortar store

If you own and operate a shop, you will know that the last few years have been a little bit tough for the retail sector. Shops have been affected by online shopping and big mall shopping experiences. But this online boom has left people wanting…wanting experiences – people, especially, women love to see, touch and feel – tactile experiences are more important than ever.

Click here to read more.

Tip Sheet Provides Low Cost Street Smart Marketing Methods To Drive Foot Traffic To Your Venue


Regardless of whether you are a franchise or an independent, you have been trading in a location for a long time or you are a time-poor start-up owner/operator, you can overlook, forget or become complacent about some of the simple and inexpensive marketing opportunities that are in plain sight. The Visitor Information Centre (VIC) is a gold mine of strategic opportunities to push/pull foot traffic to your venue. A little something free or a small incentive is often all it takes to have someone walk those extra steps to you.

Check out this new tip sheet ‘Low Cost Street Smart Marketing Methods to Drive Foot Traffic to Your Venue’ to learn how to leverage the humble ‘free drink’ or ‘10% off your dining bill’ voucher to attract visitor, new resident, new worker, theatre goer or conference delegate traffic to your door.


Get your Free Marketing Tip Sheets!
Free marketing tip sheets currently available:
  • Best Practice in Managing Online Reviews
  • Using Instagram to Market Your Venue
  • Marketing Your Venue to Food Media & Foodies
  • Marketing Your Venue to Visitors & Tourists
  • Marketing Your Venue Using Email, Free Wi-Fi & Wi-Fi Analytics
  • Marketing Your Venue to Food Social Media Influencers
  • Low Cost Street Smart Marketing Methods to Drive Foot Traffic to Your Venue
  • Leveraging Global Food Trends for Local Profit
  • Leveraging New Target Markets – Construction Crews and Corporate Catering
  • Food for Thought – The 22 Immutable Laws of Marketing
  • Uncovering Your Diner Personas for Hyper-Targetted Marketing
  • The Why and How of Storytelling in Social Media – An Instagram Content Schedule
     
For more information on how to get a copy of these free marketing tip sheets and to make an appointment with a Business Advisor contact Realise Business by calling 02 9545 5900 or emailing bookings@realisebusiness.com.au

How to get found online – Search Engine Optimisation (SEO)

While Search Engine Optimisation (SEO) – seems overwhelming and daunting, Guess what? YOU TOO CAN DIY SEO. It makes a lot of sense to understand what SEO is; not only if you want to DIY, but also if you want to outsource.

If your inbox is anything like most small business owners, its full of emails from search engine optimisation gurus, who have ohso kindly checked out your site and have a free report for you detailing all the areas where your website is underperforming and how to quickly fix it, to rocket your business to the top of Google search results.

Click here to read more.

Meet your Business Advisors

Sara Berry

Sara has worked as a marketing professional for 26 years across a number of industries including retail, professional services, restaurants, banking, insurance, travel and engineering. Sara is a small business owner and is experienced in creating tailored solutions to a specific business need. She works with small business owner’s to identify ways in which their business can cost effectively grow their brand and increase their relevance to the customer, and is a digital marketing specialist.
Book your advisory session with Sara

Katherine Blizard

A multiple business award winner, including Wentworth Courier Business of the Year 2008-13, Restaurants & Catering NSW Winner 2009-2011, 2014, Restaurants & Catering National Winner 2012-2013, and the National Telstra Women’s Business Awards Finalist 2010; Katherine built her business Ampersand into a brand that was renowned for its customer service excellence as well as its sensational coffee.
Having been at the coalface of business for 14 hours a day, Katherine offers a highly-relevant perspective that continues to encourage, teach and inspire business owners. Through her individual style and approach to coaching she has helped many small business owners to follow a more successful path.

Book your advisory session with Katherine

Viktoria Darabi

Viktoria Darabi holds a Le Cordon Bleu Master of Gastronomic Tourism which combines the disciplines of Entrepreneurship, Marketing, Tourism and Gastronomy. She is a Food Culture Tourism Consultant within the Tourism, Events and Hospitality industries.  As a Culinary Tourism Whisperer and Crusader, she has a keen eye for current and future trends in food and beverage. She blends a foodie’s soul, within a marketer’s mind, within an entrepreneur’s spirit.
Viktoria has over three decades of experience as a small business owner and contractor, having worked with many types of small to medium businesses primarily in the artisan, events and  food and beverage space.

Book your advisory session with Viktoria

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