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Realise Business
E-newsletter  |  October 2019


This October’s update contains news of some fantastic special offers for sports fans and likewise for local businesses looking to benefit from the upcoming influx of visitors for special events and for the quickly approaching festive season.

With the NRL 2019 season done and dusted, sports fans are now turning their attention to the launch of the next A-League competition and the start of the Western Sydney Wanderers FC campaign to take home the prize for the 2019/20 season. With the first game of the season played at Parramatta’s Bankwest Stadium now complete, Round 3 is scheduled for this Saturday, 26th October. Transport for NSW has been working with local businesses to get ready for the crowds of football fans that will be flooding into the area for the entire season through the Activate Parramatta plan which is full of great ideas and initiatives for local businesses. Game day offers will be promoted through the Enjoy Game Day on Eat Street Campaign both in the media and online.
Parramatta’s Encore Beauty has been working with Realise Business advisors on marketing activities to bring people into their business. The team worked with Advisor, Sara Berry, to develop a special offer to help customers look their best with a tailor-made consultation to create the perfect complexion base. You can learn more by reading our featured case study about Encore Beauty and the three generations of women at the helm who are taking active steps to promote this amazing business to a new and diverse range of customers.

The month of October is Small Business Month in New South Wales. It’s a dedicated month-long initiative designed to both educate and celebrate the success of small businesses and the role they play in their local community. If you haven’t already participated, there’s still plenty of opportunity to capitalise on some Small Business Month initiatives. Click here to learn about the activities still to come this October.


Book a session with one of our business advisors!

Great deals for fans heading to Bankwest Stadium

Transport for NSW has launched a marketing campaign to promote the ‘Eat Street’ dining district on Church Street Parramatta. Part of the Parramatta Light Rail program’s ‘Activate Parramatta’ plan, the latest ‘Enjoy Game Day on Eat Street’ campaign coincides with the start of the Western Sydney Wanderers FC season at Bankwest Stadium and aims to support local businesses ahead of and during construction of the light rail.
On game days, fans are encouraged to head to Parramatta’s popular dining strip to take advantage of the many special discounts and deals on offer at participating local cafes, bars, restaurants, retailers and accommodations. For some practical tips on how to capitalise on the Game Day influx of visitors review our Game Day Ready tip sheet which is filled with great marketing ideas along with key game dates for Parramatta businesses.
Attracting visitors to this part of Parramatta is key to capitalising on the vibrant and jovial atmosphere of game days and maintaining the area’s foot traffic and retail spend.  As well as regular advertising and promotions in local media, the program has created the definitive Eat Street Restaurant Guide, featuring more than 45 local eateries, to be distributed to the local community. A dedicated ‘Activate Parramatta’ website continues to provide an online showcase of all special game day offers.  The campaign will run for the duration of the A-League season, from October, 2019 to April, 2020.
Visit for details on participating businesses.

Encore Beauty shines with special offer

Realise Business has been working with Parramatta’s Encore Beauty team to develop a smart new special offer to attract customers into their Parramatta CBD premises.
Advisor Sara Berry believes that retail special offers are a great tool to add to the marketing mix. That’s because they can be linked in with seasonal and special events at a time when customers are more likely to focus and engage with promotional messages. For example, Christmas, Valentine’s Day and the upcoming Parramatta Game Day Activation all provide fantastic opportunities to attract more customers with special offers.

Click here to read more.

NSW Small Business Month is dedicated to promoting and celebrating the success of small businesses and recognising the important role they play in the NSW economy and their local communities.

The state’s small business sector employs an estimated 1.65 million people across NSW and makes up almost 44% of the private sector workforce. As the home to 765,000 small businesses, NSW is building an ecosystem to support growth.

The NSW Government is committed to supporting small business through a range of programs, policies and initiatives. A key part of that support is NSW Small Business Month in October.

Small Business Month is full of free and low cost events and activities designed to educate and empower small business owners. Visit the website to register for an upcoming event or to learn more about this initiative.

Who are Realise Business?
If you haven’t heard of us before, Realise Business has been providing trusted business advice, education and support to thousands of businesses across Sydney since 1989.

How can we assist you and your business?
Realise Business has been appointed by Transport for NSW to deliver FREE business support services to businesses so they can prepare for the Parramatta Light Rail construction.

Meet your Business Advisors

Sara Berry

Sara has worked as a marketing professional for 26 years across a number of industries including retail, professional services, restaurants, banking, insurance, travel and engineering. Sara is a small business owner and is experienced in creating tailored solutions to a specific business need. She works with small business owners to identify ways in which their business can cost effectively grow their brand and increase their relevance to the customer, and is a digital marketing specialist.
Book your advisory session with Sara

Katherine Blizard

A multiple business award winner, including Wentworth Courier Business of the Year 2008-13, Restaurants & Catering NSW Winner 2009-2011, 2014, Restaurants & Catering National Winner 2012-2013, and the National Telstra Women’s Business Awards Finalist 2010; Katherine built her business Ampersand into a brand that was renowned for its customer service excellence as well as its sensational coffee.
Having been at the coalface of business for 14 hours a day, Katherine offers a highly-relevant perspective that continues to encourage, teach and inspire business owners. Through her individual style and approach to coaching she has helped many small business owners to follow a more successful path.

Book your advisory session with Katherine

Viktoria Darabi

Viktoria holds a Le Cordon Bleu Master of Gastronomic Tourism which combines the disciplines of Entrepreneurship, Marketing, Tourism and Gastronomy. She is a Food Culture Tourism Consultant within the Tourism, Events and Hospitality industries. As a Culinary Tourism Whisperer and Crusader, she has a keen eye for current and future trends in food and beverage. She blends a foodie’s soul, within a marketer’s mind, within an entrepreneur’s spirit.
Viktoria has over three decades of experience as a small business owner and contractor, having worked with many types of small to medium businesses primarily in the artisan, events and food and beverage space.

Book your advisory session with Viktoria

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