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Influence Weekly #83
July 5th, 2019

No matter what content you create, you should want more people to see it on Instagram. But how? What's the best way to build an audience on Instagram?
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Great Reads
The Influencer Marketing Platform Market expected to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024
  • The solution segment outperforms the services segment and is anticipated recording higher growth in the future due to a higher rate of adoption.
  • APAC is expected to hold the highest CAGR and surpass North America by 2024
  • Key growth factors for the market include customers’ rising adoption of ad-blocking software to enhance the need for new marketing techniques.
Why Are the Disclosure Rules for Influencers' Sponsored Content so Different Than They Are for TV Product Placements?
The government agency, which is tasked with promoting consumer protection and eliminating and preventing anticompetitive business practices, has stated that in a television context, the “mere showing [of] products or brands” does not amount to an endorsement and thereby, does not require disclosure.
Meet the Creative Who Claims to Have Coined the Term "Influencer Marketing"
Michal Blatter ran successful "Trend Influence Marketing"" campaigns for Camel cigarettes and Coca-Cola. By looking back at the origins of what's now called "Influencer Marketing" I think we can see that it's A) a marketing tactic and B) needs to get back to its roots to be sustainable.

“Brands really need to do their homework on culture,” Blatter says. “They need to understand who the real influencers are and how they can support culture. Winning favor is a complicated game and consumers are getting smart to influencers that sell their reach for a fat check.”
Talking Points #82: The Beauty Influencers
Hosted this week by Christine and George of The Beauty Influencers

They give the view of last week's Influence Weekly through the lens of the beauty industry.

Talking points is a new podcast format where I turn the analysis over to readers who happen to work in the same office. You too can participate. Email me.
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Interesting People
  • The Try Guys made The New York Times Best Seller list this week after releasing their first book, “The Hidden Power of F*cking Up”. a list of them and 9 other influencers reaching no. 1.
  • Gabby Douglas, Dashawn Jordan, Giannis Antetokounmpo To Attend VidCon As Part Of First Nike Sponsorship
  • Shane Barker presents 6 Important KPIs of Influencer Marketing That You Should Know
  • According to reverse engineering maverick Jane Manchun Wong, Instagram is developing a new 'Stop-Motion' camera option for Instagram Stories.
Industry News
Campaigns
  • Brita teams up with Social Chain for plastic campaign Prolific North. The #NoFilterNoFuture promotion is to encourage people not to use single-use plastic, while also driving awareness of its own filter water bottles.
  • The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale.
  • Manchester agency Bee Influence has won a pitch to deliver an influencer marketing campaign for Pink Cloud Beauty Co.
  • Muse Dot Media’s latest brand campaign for popular short video app Likee garners over 2BN impressions within the first 3 days of its launch.
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Edited by Andrew Kamphey in Bangkok, Thailand
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Real picture from this week's cup off coffee bought in Bangkok.  A small bodega called A CUP OF ASOKE.
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