Influence Weekly #53
December 7th, 2018
Instagram @Profile and #Hashtag Analytics | Free-to-use
World’s first Instagram AI Analytics open-technology Platform for Brand Marketers, Agencies, and Influencers. provides deep-data insights on any public Instagram @Profile or #Hashtag for Engagement Analysis, Content Selection, Audience Engagement, Influencer Performance, and Campaign Reporting.
Great Reads
Instagram Year in Review: Top Trends from 2018 From
Later's incredibly deep dive into the year that was 2018. The year Instagram hit 1 billion users. Covers, Top brands, Trends and New Instagram Features. The top hashtags of the year were: #love, #instagood, #photooftheday. Nat Geo took the top spot from Nike.
An independent influencer marketing board has been set up to help educate and advise the industry in the UK
The six members will aim to "help represent the voice of agencies, start-ups and influencers at the highest level within the industry". They will work on the governance of the industry, as well as "strategic direction" of the influencer marketing space to "ensure a sustainable future".
In October of 2018, Shorr Packaging analyzed the 3,000 most recently uploaded haul and unboxing videos on YouTube. Here’s what they found
A typical HAULer looks like this:
  • Uploading for 2 years
  • Has 2 million total views of their YouTube videos
  • 21,000 subscribers to their YouTube channel
  • 300 + video uploads
  • Earning less than $6,000 per year
A typical UNBOXer looks like this
  • Uploading for less than a year
  • 1,500 total views
  • 40 subscribers
  • 125+ uploads
  • No earnings. 64% of UNBOXers earn zero money from their efforts.
Interesting People
Industry News
Jiamin Zhang makes fun graphics like this for Popular Chips.
Creators & Influencers! Subscribe to my weekly monetization tip for you on Mondays: #GROW

Last week I wrote about the good, bad and ugly reasons to start a podcast.
Edited by Andrew Kamphey in Bali. On Monday I'm hosting a free Instagram Growth Tactics workshop at Dojo Bali Coworking.

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