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A case study from China on the effect of KOL marketing on E-Commerce shows us all the path to riches in influencer marketing.
Influence Weekly #43
September 28th, 2018
This Week I Learned
- Many People Prefer Shopping online.
- A few ways to learn how to avoid burnout.
- More brands are using influencers: Pine-Sol, Croatia and Financial Service companies.
I hope you learn a bunch, as well.
KOL Marketing's Effect on E-Commerce Sales
70% of Chinese consumers born after 1995 prefer buying products directly via social media than other channels. Compare to 44% globally.
To Grow Your Business Abroad, Partner with Local Influencers
from Harvard Business Review
It’s time for marketing departments to recognize the potential of these new local voices and engage them to accelerate global expansion.
Meet SelfieCircus and 8 more in Snapchat’s new startup accelerator
Snap Inc. revealed the first class of its startup accelerator called Yellow that offers $150,000 for seven to 10 percent equity stake.
How Can Creators Avoid Burnout?
In a climate where ad revenue is experiencing crippling lows, creators are overwhelming themselves in order to make a living.
Maymo the Lemon Beagle
with 2.5 million Subscribers and more than 1 billion views.
Hot Talent List
: 10 Fashion & Style Creators To Watch This Fall
, a 27 year old photographer, makes ends meet working for an ad agency and building up 17k followers.
Warby Parker teams up with Youtuber, comedian and actress
on an exclusive collaboration of eyewear.
You Need to Follow on Instagram.
Learn How to
Master Marketing on Instagram
with These Blueprint Elearning Courses from Facebook Business
Clorox And Reach Agency Tap VAT19, HellthyJunkFood For
'Will It Clog?' Campaign
Top 10 Twitch stats
Marketers should know
Exxon Mobile launched a YouTube Influencer campaign to raise awareness for its
Speedpass+ mobile application
Into The Modern Age With Influencers
IZEA has executed campaigns on behalf of ten individual
Fortune 500 financial services
Croatia, Full of Islands to Discover
-18 influencers and bloggers explore the Adriatic.
MWWPR snaps up
as head of influencer strategy
Grow: For Influencers
Sneak peak at
- A brand new newsletter for Influencers to grow followers and grow their business.
Click Here to Join
Got over 10,000 Followers on Instagram?
The collab app, Rise9 is looking for influencers with over 10,000 followers on Instagram to fill out
a quick survey
to get you brand deals.
Twitter's October Calendar of Events
Whether they're baseball fans who can't wait for the #WorldSeries or music fans excited for Austin City Limits, there are lots of events happening this fall.
YouTubers with over 100k Subscribers
Sign up by October 3 to be considered for your own YouTube Partner Manager.
How To Start Earning More As An Instagram Influencer
from Axcess News
One of the biggest struggles influencers face is finding brands to partner with. Only 26% of small businesses have over $1M in revenue each year.
You may have noticed this email has a new look. In a sugar rush of design inspiration, I also completely redesigned
And...We deleted 7 agencies who have either been acquired or closed shop. Sorry to see them go. We have 245 agencies remaining in
just before getting on a plane to Los Angeles.
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