Influence Weekly #54
December 14th, 2018
Great Reads
3 video viewing behaviors on YouTube in 2018
from Think with Google
  • 70% Growth in watch time for videos related to "Relaxing" in the past 12 months.
  • Watch time for YouTube videos on “which product to buy” have doubled this past year.
  • 7 in 10 Gen Zers say watching videos with others helps them feel more connected.
Iflix Creators Hub
Next 10 Ventures, iflix Launch $5 Million Incubator For Digital Creators In Southeast Asia. They are looking for Creators in Bangladesh, Indonesia, Malaysia and the Philippines. Apply here. More context on Tubefilter.
5 trends shaping the 2019 influencer marketing world
While most "trends" articles are vapid, this one from CreatorIQ actually has great insights.. And charts!
  • Creators with fake followers will over-index in click farm countries.
  • Higher engagement does not necessarily correlate with higher reach.
  • In 2016, the average following of Instagram creators used in campaigns was around one million; today, it hovers around 500K.
Diageo under scrutiny by TINA: Truth in Advertising.
The advertising watchdog detailed how Sean "Diddy" Combs and a network of 50 influencers, some "hand-selected" by the hip-hop artist and entrepreneur, potentially violated FTC law in their failure to properly disclose connections to the spirits brand, Diageo
Research: Influencers Twice As Effective As Insta Ads
From surveying 329 Instagrammers Social Soup’s research shows that users act after seeing a post featuring a product they’re interested in, with 83% reporting that they had bought products online after seeing it posted on Instagram. More in the article.
Interesting People
  • Meet Janey Schafer and Aubrey Johansen, Cleveland's foodie influencers.
  • Digital influencers have changed advertising. They’re changing journalism, too.
  • China’s New Health & Fitness Influencers Promote Body Positivity
  • Perhaps you're an interesting person: RhythmOne has an outstanding opportunity in their fast growing sales support team as Account Manager in NY.
  • A small group of high-profile Instagram users are testing the new "creator account" profiles, which offer tools tailored to influencers.
Industry News
Creators & Influencers!
Subscribe to #GROW for a single weekly monetization tip.

Last week I wrote about 3 growth tactics:
Collaborations, Curations, and Communities.
What's your unique prediction for 2019?
Reply and I'll publish them all soon.

My big prediction for 2019: Brands will start listening to Influencers.  Influencers and digital creators will have the best year they've ever had leading creative efforts of campaigns.
Edited by Andrew Kamphey in the middle of a hot day in Bali.

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