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Influence Weekly #59
January 18th, 2019
I'm excited to share with you 3 awesome reports this week. Hope you enjoy.
Great Reads
Relatable releases their 2019 State of Influencer Marketing Report
In this extensive deep-dive with more than 40 data points per respondent, we’ve uncovered how 351 different marketing teams and agencies in United States, Europe and the Nordics perceive the 2019 influencer marketing landscape.
Instagram Influencers Report 2019 from Klear.
The report shows:
  • 39% growth in Instagram influencer marketing in 2018
  • Influencers are adopting new tools to create more engaging content with Instagram Stories leading the way: 1 in 3 Instagram sponsored posts is a Story
  • Women, micro-influencers & millennials continue to dominate the space
Buzzoka's Influencer Marketing Outlook Report (dropbox link)
The survey which was conducted with over 500 brands and content creators in order to provide holistic understanding of Influencer Marketing Ecosystem in India.
Here Are the Most-Watched Influencer Campaigns of 2018 from Tubular Insights
On YouTube alone, 18.8 trillion total views were generated on influencer campaigns last year, while views on Facebook attracted a staggering 7.5 trillion views. Using Tubular data, we take a look at some of the biggest influencers across a number of genres, and the brands they worked with in 2018.
Interesting People
  • Interview with Ted Murphy, Founder, Chairman and CEO, IZEA
  • Glossier’s Emily Weiss treats everyone like an influencer
  • Danielle Bregoli, aka Bhad Bhabie, Lands a $900K CopyCat Beauty Endorsement Deal - Allure
  • Instagram influencers: 5 nutrition experts with real health and fitness advice.
  • Hailey Baldwin says she was once paid $150,000 for a single Instagram post, and she knows people who have been paid $1 million.
  • 23 Canadian Makeup Artists You Need To Check Out Right Now.
  • The ones to watch among Scotland's social media influencers.
  • 8 Plant-Influencers You Have To Know!!! from Popular Chips Dailies.
Industry News
Edited by Andrew Kamphey in St. Petersburg, Florida.

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