Copy
Influence Weekly #55
December 21st, 2018
Paladin Software offers Instagram Stories Tracking
With Paladin, you can package talent into curated lists for RFP responses, track campaign deliverables, and analyze influencer performance with data from YouTube, Facebook, Instagram, Twitter, and Twitch.

Contact for More Info: info@paladinsoftware.com to Demo IG story tracking.
Great Reads
Influencers Are Faking Brand Deals
A decade ago, shilling products to your fans may have been seen as selling out. Now it’s a sign of success. Taylor Lorenz, staff writer at The Atlantic, dives into this supposed con. #SponCon
 
Cheddar interviews journalist Taylor Lorenz about Influencers faking ads
Taylor, the writer of the above article, talks about why Instagram users are pretending they have sponsorships, and whether it hurts or helps businesses they promote.
Brandon Barrick, Biz Dev Manager at MWWPR, suggested I include the above article, and had this to say about the #SponCon controversy:

The fact that people can fake a sponsored post by intimating a certain style means that there is a large common denominator for sponsored content on Instagram.

This should be a portent for advertisers, creative directors, and copywriters. If your ad starts looking like everyone else's, then it is easy for consumers to ignore it in their feed because they know it's an ad.

I think that companies should be on the lookout for these and deal with them on a case by case basis, and they should certainly start thinking about best practice guidelines for dealing with these scenarios. 
Alibaba-Backed Chinese Influencer Incubator Ruhan Announces Plans To Go Public
While remaining a part of Ruhan, each influencer brand operates in its own silo, with their own following and self-branded products. To the average consumer, it appears these bloggers all work independently — it’s nearly impossible to tell that they work with an incubator.
5 QUESTIONS with Phil Ranta
Is TikTok worth it? Is PewDiePie canceled? Do YouTube tags work?

Phil Ranta is live on Fridays. I can't wait for the next one. I look forward to his concise almost always correct opinion.
Interesting People
Industry News
Collab Corner
Need a handsome Dutch model in Bali?

Collab with Ruben Visser 't Hooft: @RubenVisserthooft

Reply if you'd like an intro, or email him directly (it's in his Instagram bio)
  • Has created sponsored content for Swedish sports brand Björn Borg and soy drink brand Alpro.
  • Has been commissioned for photos for Dutch money saving app MoneyYou and other brands who are looking for a summery vibe.
  • He'd like to work with brands such as AmericanExpress, T-Mobile, or AirBnB.
  • He's looking to do a branded trip with some good friends who are also influencers.
Creators & Influencers! Subscribe to my weekly monetization tip for you on Mondays: #GROW

Last week I wrote about a type of collab I call: The Long Distance Selfie
Edited by Andrew Kamphey in Bali. Next week I'm hosting a free workshop for local businesses in Bali to activate Influencers at Biliq Coworking Space.

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