Epic fails from 2018 we can learn from, nay should learn from. And much more in this edition.
Influence Weekly #57
January 4th, 2019
This Week: Another reverse job board listing, a great look back to the epic fails of influencer marketing in 2018.
- Hope you enjoy this week's edition.
The Worst Influencer Marketing Fails of 2018
Digiday's rundown of the worst of 2018, makes me reflect on how we can all do better in 2019. Let's use this year as a launch point to something bigger and better than ever before.
Child Influencers are Children.
Charlotte Philby, former editor of parenting magazine Motherland, admitted in the Guardian that her children had become so accustomed to being on camera that they would interrupt their games to pose but only to be asked to ‘act more natural’.
Beautycon CEO Moj Mahdara: ‘Content and commerce are now interchangeable’
Anny Fan wants to be the first homegrown Chinese influencer to make it in the U.S.
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success.