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Influence Weekly #62
February 8th, 2019
This edition is one of the most awesome issues of Influence Weekly I've ever put together. If you know someone who would love it, click here to forward to a friend.
60% of marketers will increase their influencer marketing budgets in 2019
Influencer marketing report produced by SocialPubli.com provides a deep dive into the current state of the fastest-growing online marketing channel and takes a look at what’s to come in the year ahead

More findings below.
Great Reads
Influencer Marketing 2019: Benchmark Report [Infographics and More]
A plethora of incredible "benchmarks" for our industry in this report.
  • Audience Relationship Considered the Most Valuable When Partnering with Influencers
  • Engagement or Clicks is Most Important Criteria When Evaluating Influencers
  • Majority of Firms Set Aside a Higher Percentage of Their Influencer Budget for a Set Time of Year
Relatable shares six brand new behind the scenes case studies.
  • Becoming #1 in the App Store  
  • Creating an emotional bond with parents  
  • Launching a new fashion collection from scratch  
  • Maintaining high-quality content when you scale x 100 
  • Re-positioning a complex product or brand with influencer marketing.
  • Connecting offline outdoor advertising with digital influencers.
The latest trends in influencer marketing in South East Asia from Affable.ai
2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
Interesting Numbers
These numbers together show that the supply side of Influencer Marketing is growing and the demand side is also growing. More creators and more social media users.
YouTube Hits 2 Billion Monthly Users, As Number Of Channels With 1 Million Subscribers Doubled Last Year.
The number of channels with more than 1 million subscribers doubled in 2018. The number of creators earning between $10,000 and $1 million from YouTube AdSense grew 40% year-over-year.
Digital 2019: Global Digital Overview
  • Internet users are now growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.
  • 3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent"
Interesting People
Industry News
Growth Tactics
Opportunities
More from our Sponsor.
Even more stats from 2019 Influencer Marketing Report: A Marketer's Perspective

By SocialPubli.com
  • 35% of marketers believe that influencer marketing delivers the most significant impact on ROI, followed by SEO (29%), social ads (22%), SEM (12%), and email marketing (2%).
  • Marketers cite reaching their target audience (35%) and building trust and credibility (35%) as the top benefits of collaborating with influencers.
  • Instagram remains the platform of choice for influencer marketing with 67% of marketers selecting it as their favorite social network. Facebook came in second place (12.5%) and Twitter in third (6%). 
Click here to download the report.
 
Edited by Andrew Kamphey in Canggu, Bali.

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