Influence Weekly #46
October 19th, 2018
An Insider’s Look at the Influencer Marketing Industry

Host Neal Schaffer, welcomes Eric Dahan, co-founder, and CEO of Open Influence. What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape?
Great Reads
How South Asian and Middle Eastern influencers are changing the beauty industry
South Asian, Middle Eastern and mixed-race beauty creators, like East Asian influencers before them, are particularly in demand as of late, especially as the conversations around skin tone and shade range become more of the norm by cosmetics and skin care companies.
Next10Ventures' Educreator Incubator now accepting applications.
The program will admit approximately 25-40 education focused creators for one year.  During the 12-month engagement, Next10 will provide you with the resources to sharpen your skills, plan out your next 10 years, and fulfill your EduCreator dreams.
2018 Global Micro-Influencer Study from Social Publi
Social Publi surveyed 1,000 micro-influencers globally who have participated in at least 3 campaigns with them. Results show that micro-influencers generate 7x more engagement than the average generated by all influencers with larger followings.
Number of in-house agencies rise dramatically, ANA study finds
Nearly 80 percent of Association of National Advertisers (ANA) members have some form of in-house agency, a new report by the organization has revealed.
Interesting People
Industry News
  • TopBuzz Ignite program supports creators by providing distribution and monetization opportunities.
  • YouTube cracks down on ‘duplicative content’
  • Introducing Verified Reach by Fohr.
  • Dunkin partnered with influencer Aww Sam on a costume contest.
  • Instagram Story School is a free educational hub that has been created by Instagram to help businesses make better use of stories as part of their marketing strategies.
  • YouTube and Howard University continue their partnership by presenting the 2nd Annual #YouTubeBlack FanFest as part of Howard's Homecoming festivities.
  • Edelman Vets Launch Number Twelve Marketing.
Added 12 new agencies to Influence Directory this week.
1 from UAE, 1 from Southeast Asia, and 4 based in Europe.
Edited by Andrew Kamphey in Los Angeles, California.

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