Influence Weekly #44
October 5th, 2018
The Influencer Continuum: Breaking the Conference Mold

The Influencer Continuum is an exclusive opportunity for marketing executives and leadership teams to discover, collaborate, and redefine audience engagement. Taking place October 28-30 in Dana Point, Calif.
Great Reads
The Internet is Obsessed with this Instagram Star for Promoting her False Eyelash Brand During her Labour
Former Shahs of Sunset star, turned makeup mogul, Lilly Ghalichi, is known for her false eyelash brand: Lilly Lashes. Proving that influencers are more resourceful than most, Lilly used the birth of her first child as the perfect business opportunity.
Here's Exactly How Brands and Influencers Should Disclose Sponsored Content |
While it may seem a bit tedious to start, I'd say it's well worth getting acquainted with these best practices and ensuring the influencers you work with are too.
Twitch Introduces Tags and New Categories: New Ways to Discover Streamers on Twitch
Twitch replaces IRL and Creative with 10 new categories designed to help viewers find streamers around things they love from Art, to Science & Technology, to Talk Shows and Podcasts, and beyond.
Meet ChuChuTV
Vinoth Chandar started creating animated videos for his daughter, then decided to share them with the world. He went on to found ChuChu TV with his friend B. M. Krishnan and three others. 
Watsons launches the biggest search for Malaysia's top social influencer
One potential influencer to be selected and he or she will be groomed for the next 12 months to be the Watsons influencer. The participants will be mentored by one of Malaysia's top social influencers, Scha Alyahya who boasts a following of over 6 million followers on social media.
Interesting People
Interesting Campaigns
  • J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers.
  • The Marketing Arm Leverages Influencers for Harley-Davidson’s 115th Anniversary
  • Early Mountain Vineyards, Pippin use social media influencers to promote wine country
  • Desert Botanical Garden Partners with August United to Amplify Electric Desert.
  • YouTube Collabs With Dior To Give 7 Creators Backstage Access During Paris Fashion Week
Industry News
  • The Streamy Awards Announces Nominees for their 8th Annual awards show: Oct. 22nd.
  • BBTV To Help Digital Musicians Secure Distribution On Spotify, Apple Music, YouTube Music, More.
Grow: For Influencers
Sneak peak at #Grow - A brand new newsletter for Influencers to grow followers and grow their business.

Click Here to Join
This Nifty Tool, from Sellify, Estimates How Much Money YouTubers Can Make From AdSense Vs. Selling Merch - Tubefilter covers it in great detail.
Channel Frederator Network Announces $1 Million Creative Fund To Support Its 3,000  Members' Projects - Tubefilter
Added 13 new agencies to Influence Directory this week.
A few from Europe.
And 1 more from Australia.
Edited by Andrew Kamphey in Los Angeles, California.

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