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Influence Weekly #75
May 10th, 2019

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Great Reads
2019 Trends in Digital vs. Traditional Media Consumption
  • Digital consumers are now spending 6 ¾ hours per day online, with 3:18 hours of this time – 51% – spent online via mobiles (up from 1 hour 17 mins in 2014).
  • Online TV has exceeded an hour per day, but linear TV is holding steady at just under 2 hours.
  • 2:20 hours a day go on social media, accounting for the biggest share of online media time (35%).
  • With over 85% second-screening as they watch TV, simultaneous multi-media consumption is now the norm. Mobiles are the clear device of choice here.
TuneCore is now collecting nearly $1m a day for its independent artists
This is great news for musicians. I got this article from the lovely daily newsletter Platform & Stream. The best music streaming news. Delivered every weekday morning.
How long do you keep up paid posts?
A cafe owner was ordered to pay Instagram influencer $1,600. Wow! Chloe Roberts wins a legal battle with Melbourne cafe Legacy after tribunal takes her side over deleted posts. FYI: As far as I, your editor, can tell, they were archived, not deleted.

If you tell me how long you keep up paid posts for, I'll publish responses next week. Reply to this email.
Open Google Flights in another tab...
I put together this list of over 50 events to attend. All the conferences you will want to go to. If you're a creator there are unique events to go to. If you run an agency or are a marketer, there are a ton of multiday events that are worth the trip. Let me know if I missed on you love, you attend, or the ones you sponsor.
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Over 1,000 Influencer marketing professionals to meet at IMCX. July 9-11th in Los Angeles
Connect & learn from over 60 industry thought leaders. IMCX is a must attend for brands, agencies, and others involved in influencer marketing. Exhibit and sponsorship opportunities available. Register TODAY, save up to $300. Visit Influencermarketingexpo.com for more details.
Social Media Comment Moderation Tool For Influencers And Brands
Respondology’s The Mod is a discreet and personalized tool to protect creators and brands from hate across YouTube, Facebook and Instagram.  The tool uses thousands of pre-loaded and customizable keywords to filter out ugly comments.  For comments with more nuanced or complex hate, Respondology has over 1.5k U.S. based moderators as a safety net, reviewing all comments in real-time.  Toxic comments are hidden within five seconds from everyone except the bad actor who posted to avoid inflaming the situation. Protect your creators and brands today.
  • 74% of marketers are using influencer content in other marketing channels.
  • 57% saying that influencer outperforms branded content.
Learn these stats and more in the new report showing how marketers use micro-influencers and measure success. Download the report from Linqia now.
Interesting People
Industry News
Interesting Campaigns
Industry Events
Over 50 Events for Influencer Marketing Agencies, Creators and Marketers to attend
  • 33% are outside the U.S.
  • 76% within the next 6 months
  • 10% within the APAC region
Edited by Andrew Kamphey in Bali
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