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Influence Weekly #84
July 12th, 2019

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Great Reads
Inside The Australian Fashion Start-Up Repping The Influencer Brands You Love
Slyletica works with brands and influencers behind the scenes to handle everything from designing activewear to producing it, marketing it, setting up the e-commerce site, stocking orders, shipping and fulfilling customer service.
How #monklife Became A Social Media Sensation
Monk-themed influencers, or Monkfluencers, are a subset of social media star that’s growing in size and popularity. They combine trends that are already hugely popular, including wellbeing, an obsession with productivity, meditation, mindfulness, and the Western interest in “Eastern” healing practices (see: yoga, turmeric lattes) into a single enviable lifestyle.
A new report by InfluencerDB found that Instagram influencer engagement has been steadily dropping globally since 2016.
Instagram influencers have seen their engagement rates hover near all-time lows. The engagement rate for sponsored posts fell to 2.4% in Q1 2019 from 4% three years earlier, while the rate for non-sponsored posts slid to 1.9% from 4.5% for the comparable periods.
Interesting People
  • Perlu Interviews Ketchum’s Jenny Heinrich, a powerhouse in the influencer marketing world since the early 2000s, when influencers were just blogs and Myspace.
  • 12 Questions With Aaron Brooks, Co-Founder at Vamp.
  • Is Joe Casanova the Influencer Whisperer?
  • Meet McKenzie Guymon, the face behind Girl Loves Glam
  • The Power of Influencer Marketing: A Q&A with Lee Greene of GRIN
Industry News
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Edited by Andrew Kamphey in Bangkok, Thailand
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