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Influence Weekly #79
June 7th, 2019

New Altimeter Research Report Advises Marketers to Spend 25% of Budgets on Influencer Marketing
McDonald’s, Celestial Seasonings and Gerber were consulted for the paper by Altimeter and Linqia. The new report provides case studies on how leading companies are running their influencer marketing efforts, as well as providing marketers with 6 tips to run successful influencer marketing campaigns - including how much budget to allocate for influencer efforts.

Find out how to take your influencer marketing to the next level.
Download Your Free Copy of the Report Here

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Great Reads
G2's State of Social Media Marketing Report 2019
  • Facebook and Instagram are the most popular social media platforms for marketers
  • Snapchat’s introduction of a more affordable offering encouraged small advertisers to hop on board
  • Keep an eye out for brands using micro-influencers in 2019 and beyond
Amazon wants influencers to help it sell clothes
On Wednesday, the company launched its first fashion collection created by a social-media influencer — Paola Alberdi, a stylist with 1 million followers on Instagram. The collection includes dresses, blouses and other clothing items that will only be available on the Amazon app and website for 30 hours.
Penticton students become tourism influencers.
In the last year, Travel Penticton has been working with Grade 7 and 8 students from KVR Middle School on the Youth Influencer Program to write blogs, make social media posts, videography and design. In total, 128 students have completed the program to date.
Sponsored
Over 1,000 Influencer marketing professionals to meet at IMCX. July 9-11th in Los Angeles
Connect & learn from over 60 industry thought leaders. IMCX is a must attend for brands, agencies, and others involved in influencer marketing. Exhibit and sponsorship opportunities available. Register TODAY, save up to $300. Visit Influencermarketingexpo.com for more details.
Interesting People
Know an interesting person who wants to grow their followers on Instagram? Sign up for the free Beta of my new Growth tracking app: CreatorGrowthLab.com 
Learn tactics I've been using for the past 5 years.
Industry News
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Edited by Andrew Kamphey in Bali.
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