Lab Report #11
You take me higher and higher 👼
Welcome to our first ever illustrated Lab Report, featuring the work of Andrew Yee 🎨 

This month is all about optimisation. Learn about Google's free personalisation tool, featured snippets, and the importance of a secure site for SEO 📜 Scroll to the end to learn more about Andrew Yee's second publication, YAYALAND, and his accompanying book launch.  

Before we get started: we're hiring. We're looking for a Senior Account Manager, Paid Social Manager and Business Developer Manager. Know anyone right for the job? 
See job descriptions.
Hit bullseye with Google Optimize's personalisation tool.
We know, it's jarring to have the American spelling in the product name, but you can still deliver great web experiences using Google Optimize. Check out our use of the personalisation feature and see how you can use it to engage your audience 🛠 
Read our hacks

Secure your Hyper Text Transfer Protocol.

Things can get lost between brands, agencies and developers. One thing that oftens goes astray is HTTPS 🗺 Let's talk about what HTTPS is... 
... and why it matters for your SEO.

Don't get snippy now. 

Did you know 12.3% of searches are for facts and factoids? 🔎 We'll teach you how to capture more traffic and get your business to show up in the highly coveted Featured Snippets on Google ✂
Get snippet-y instead.
Sydney-based artist, illustrator, writer and videographer @andysfrnds is celebrating his second publication, YAYALAND. The book launch is on the 26th of July from 6-9PM at Studio Malaparte, 9 Ryder St in Darlinghurst. Come take a tour through YAYALAND. 

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