Lab Report #18
New beginnings with old challenges 🌾
It's officially Spring - the season of new life and starting afresh 🌸 This month we welcome this rejuvenating time with tips on how to look at everyday work problems with brand new eyes. Read on to learn about visual reporting, chatbot audiences and A.I. assistants 👀
Before we get started, we're looking for a Senior Account Manager. Think you're right for the job? 
Learn more about joining our team 👩‍💻
Custom conversions means custom communication 🦜
Are you using custom conversions in your Facebook campaigns? Want to visualise your results in Google Data Studio? It's a little tricky but we got you 🤝
Read on to find out how to build that dream report of yours ☁

Audiences: nature versus nurture?

Nurturing chatbot audiences is hard work and Facebook's Subscription Messaging changes haven't made it easier. Don't fret just yet... 
We'll make it easier instead ➡

May A.I. help you? 

Though more conversational A.I. are replacing commercial interactions, the long term consequences are still unclear. But we're starting to see some patterns... 👁
What sort of patterns!?
This month's featured photographer is @hey__eva. Eva is a photographer and graphic designer based in Sydney with a penchant for tranquil landscapes and yum cha. You can catch her at design studio @babekuhl

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