Welcome to our April issue of Lab Report. Summer's gone and the cool weather is starting to sneak in on us. Let's get warmed up with a friendly race to grow links, a spicy Google ad integration and a crash-hot-course on Facebook Ads Manager.
Link building for the winter
Good SEO practice can be long, slow work. Communicating a win when you have it is important. Find out which tools can help you see your growth, and how to communicate the importance of SEO to your clients (or boss!).
Shopping ads have been integrated into Google Images, now making it a part of Google's core Search Network. What does this mean for your ecommerce store?
This month's featured photographer is @louluong. She is a spunky Sydney-based writer, writes for Men In This Town magazine, and was blessed with a keen eye to compliment her gifted hand.