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RESIDENCES BY ARMANI/CASA CEMENTS MILESTONE WITH FOUNDATION POUR FOR ITS FIRST BRANDED REAL ESTATE PROJECT IN THE UNITED STATES
More than 1,400 concrete trucks poured 13,200 cubic yards of concrete over the course of a 30-hour span utilizing a crew of more than 180 members to lay the foundation for the highly-anticipated Residences by Armani/Casa in Sunny Isles Beach. This event marked a significant milestone for Armani Casa’s first branded real estate project in the United States which is slated for completion in the first quarter of 2019.

Coastal Condominiums, a division of Miami-based Coastal Construction Group – one of the largest general contractors in the Southeast – led the concrete pour for the ultra-luxury, 56-story tower. 

Renowned South Florida developers Dezer Development and The Related Group were joined by brokers, city officials and VIP guests at Residences by Armani/Casa’s state-of-the-art, oceanfront sales gallery for a viewing party that commemorated the concrete pour of the landmark tower.

Check out the full video here.
COVO BOUTIQUE PR EXPANDS REACH IN LATIN AMERICA
Formerly known as Sabina Covo Communications, Covo Boutique PR, a member of WorldWise PR Affiliates, has expanded its presence in Latin America with the opening of its Bogota, Colombia office. Seasoned publicist and WorldWise PR Affiliates’ Latin America Director, Sabina Covo, has partnered with her sister, Valeria Covo, to offer clients more targeted services and a stronger presence in the media hub of Colombia.
 
With an office in Cartagena, Bogota and Miami, Covo Boutique PR specializes in reaching Latin American markets and U.S. Hispanics through media relations, public relations, social media strategies, digital content strategies, business consultancy, translations and copy-writing.  Covo Boutique PR represents clients in the hospitality, automotive, education, construction and real estate industries. Among some of the agency’s clients include The Ritz Carlton Residences; Shoma Group; Douglas Elliman Real Estate; KAR Properties and 1 Hotel & Homes.
STUDY REVEALS MEXICO WAS ONE OF THE MOST VISITED COUNTRIES
IN THE WORLD IN 2015

IHG’s Gerardo Murray Attends Mexico’s Study of Tourism Policy Presentation 
On January 13, Enrique Peña Nieto, President of Mexico, presented the Study of Tourism Policy of Mexico, an analysis made by the Organization for Economic Cooperation and Development (OECD) for Mexico, at the Official Residence of Los Pinos.
 
Gerardo Murray, Regional Vice President Brands and Marketing Mexico, Latin America and Caribbean IHG, attended the event to learn about the results and objectives of the study. “This presentation is of great importance for Mexico and for IHG, in terms of international and national tourism, given that the objective is to maximize the potential of the sector and develop the Mexican economy,” Murray stated.
 
The study revealed that in 2015, Mexico was one of the most visited countries in the world, capturing 2.7 percent of the global tourism, receiving 32.1 million international tourists. 
SÃO PAULO’S NEW MAYOR PLANS TO RECHARGE THE CITY
São Paulo is one of the most influential cities around the globe. It’s the main financial district in South America, and one of the most cosmopolitan cities with a vibrant lifestyle. The city now has a new mayor, or as we like to say “is under new management.” João Doria Junior, a successful businessmen, is now the new face of politics in Sao Paulo.

João has plans to recharge the city by improving public health and education, and making São Paulo more efficient. In his first day as a mayor, Doria started a significant movement to clean-up, revitalize, and beautify São Paulo. Dressed as an environmental agent, Doria led the cleanup effort, which included critical parts of the city and downtown area.

According to João, his administration plans to look at the city as a company, distancing itself from politics and generating new opportunities for improvement, whether it is in health, education, housing, transportation, public safety, employment or entrepreneurship.

The people of Sao Paulo are expecting good results from their new business-savvy leader.

HOTELIER SITES TOP FIVE REASONS WHY CREATING CUSTOMER LOYALTY THROUGH SUPERIOR GUEST SERVICE IS KEY IN 2017
By Mohamed Awadalla, CEO, TIME Hotels

There isn’t a hotel general manager in the world who does not want to increase revenue, innovate ahead of the market, maximize the efficiency of their operation and optimize customer service.
 
Let’s not forget the small matter of presenting owners and investors with an ROI that would not only exceed their expectations, but equally would compare favorably with other real estate asset classes, such as educational, residential, retail and commercial spaces.

Despite the advances in technology, I am a traditionalist at heart and I believe the word hospitality gives us the greatest clue as to how hotels should be operated – hospitably. That means creating customer loyalty through superior guest service, not online marketplaces.
 
Here are my top five reasons why:
  1. It costs five times more to win a new customer than it does to keep an existing guest.
  2. It is more cost-effective to market to existing customers than new ones.
  3. The most important time to acquire customer loyalty is during their first visit.
  4. An existing customer is up to 50% more likely to spend money with you compared with the probability of selling to a competitor’s guest.
  5. If you could increase customer loyalty by just 5%, it would increase the average profit per customer by at least 25%. 
Remember, customer loyalty can be negatively affected as the result of poor customer acquisition decisions, for example through daily deal websites that may bring new customers today, but won’t repeat the business tomorrow. The trick is to create a balance between customers to whom you can provide value, and those who represent value to you.
LONDON-BASED HILLS BALFOUR JOINS WORLDWISE PR AFFILIATES
WorldWise PR Affiliates is pleased to announce that Hills Balfour, one of the United Kingdom’s leading travel and tourism public relations agencies, has joined its global alliance of independent public relations firms. Currently, the network spans 17 cities in key locations around the world, including Buenos Aires, Cartagena, Delhi, Dubai, Hong Kong, Jakarta, London, Mainland China, Mexico City, Miami, Moscow, Mumbai, New York, Paris, São Paulo, Singapore, and Toronto.
 
Hills Balfour, founded by Amanda Hills, is a full service agency comprised of industry experts that excel in media relations, consumer marketing, and social media. With clients in New York, Kenya and Mauritius, their portfolio includes some of the world’s foremost tourist boards, tour operators, hotels, destinations, and attractions, such as NYC & Company, Las Vegas Convention & Visitors Authority, Kenya Tourist Board, Tourism and Events Queensland, Amari, Qatar Tourism Authority, Dubai Convention & Events Bureau, among many others.
 
“We are absolutely thrilled to welcome such a well-regarded and influential agency like Hills Balfour to our exclusive network,” said Sissy DeMaria, co-founder of WorldWise PR Affiliates. “The addition of Hills Balfour strengthens our presence in Europe and within the travel and hospitality industry globally.”
The Winter 2016 edition of ELLIMAN Magazine debuted at Art Basel Miami Beach. Guests received a sneak peek of the magazine, featuring contents by bold-face names such as, superstar pop artist Kenny Scharf.  Written by Kevin Sessums and showcasing exclusive photography, Scharf’s works strike such a cord that the official launch event paid homage to his style. 

For the third year in a row, the magazine cover party closed out the weeklong events hosted by Douglas Elliman and Douglas Elliman Development Marketing, where the brand showcases the synergies between the globalization of the art world and the real estate world. 

The scintillating event took place at the ultra-chic 1 Rooftop at 1 Hotel & Homes, where guests enjoyed specialty cocktails at the “Scharf Shack,” took photos with three different pieces of Scharf’s works, and experienced his jaw-dropping visual assist atop the rooftop pool.  
Seasoned art collectors and connoisseurs eagerly anticipated the inaugural edition of the Palm Beach Modern + Contemporary (PBM+C) art fair in which Christie’s International Real Estate was the event’s lead sponsor.  Presented by the Art Miami Group and hosted by the City of West Palm Beach, the fair’s first edition took place January 12 to January 15, and kicked-off the area’s vibrant winter season. Art on display at the fair showcased Blue Chip Contemporary and Post-War works from 60 top international galleries, as well as fine homes from the world’s leading real estate network. 

This latest collaboration with Art Miami in Palm Beach represents yet another opportunity to interface directly with top-tier clientele worldwide. Christie’s International Real Estate hosted a stylish booth with dynamic video montages, elegant printed materials and real estate experts on-hand to advise on property acquisitions.
1 Hotel & Homes South Beach partnered with the New York Post’s special Art Basel edition of Alexa magazine and UBS Private Wealth Management to debut their Penthouse Collection, consisting of 18 exquisitely designed penthouses by world-renowned Brazilian interior designer, Debora Aguiar, who brought her widely celebrated nature inspired aesthetic to the property.

The ultra-chic party, which was hosted by New York Post CEO Jesse Angelo and UBS Private Wealth Management’s David Stern and Greg Marcus, took place in penthouse 1610, a striking $20 million duplex penthouse with magnificent ocean views featuring a fresh design by Rose Ink Workshop in collaboration with the 1 Hotel Design Team. 
The renowned and prestigious Cartagena International Music Festival took place from Jan. 6 to Jan. 16 with presentations led by national and international musicians from France, Mexico, South Africa, Italy, Brazil and Japan. According to the event organizers, 25,000 people attended the yearly 35 concerts, which are held in Cartagena's historical and stunning landmarks. "Aside from offering an artistic experience to the audience, the festival's mission is to foster social transformation and offer educational opportunities for Colombian musicians," stated Maria Camila Castellanos, the festival's spokesperson. Cartagena's International Music Festival has become one of the most important events in Colombia. 
The 12th version of Expociudad, yearly architecture and real estate exhibition, took place in Cartagena's Museo Naval del Caribe from Jan. 8 - 10.  According to local newspaper, El Universal, Expociudad has become "the window to Cartagena's real estate future, offering the best options for those looking to invest in the city." Organized by the Colombian Architects Society, the 65 projects exhibited offered varied options for residential investments.
Bulgari showcased its high works of jewelry art at a collaborative event with In Artibus Foundation in Moscow. The event was produced by IMC Agency, a WorldWise PR Affiliate preferred partner, and took place on the occasion of a special exhibition of Russian and French masterpieces of XIX-XX centuries.
The Maly Theater is the oldest public entertaining institution in Russia representing a classical drama. At the end of 2016 after a large-scale renovation, the theater hosted a special event produced by IMC Agency, a WorldWise PR Affiliate preferred partner, for a very special audience, and afterwards opened its doors to the general public.
WorldWise PR Affiliates is a strategic alliance of well-established independent public relations firms in key locations around the globe, including Buenos Aires, Cartagena, Delhi, Dubai, Hong Kong, Jakarta, London, Mainland China, Mexico City, Miami, Milan, Moscow, Mumbai, New York, Paris, São Paulo, Singapore, and Toronto.  Visit www.worldwisepr.com
Copyright © 2017 Kreps DeMaria, All rights reserved.


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