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TradeMarks, Copyrights, and Advertising


Gatorade: The Sport Fuel Company for “Average Joes”

By Connor Hansen

In 2016, SportFuel sued PepsiCo for using their registered trademark “SPORTFUEL” in a slogan used to advertise Gatorade products. SportFuel is a personalized nutrition consulting firm in Chicago. They also market sports drinks and supplements, like their “energizing phytonutrient powder mix” which contains the antioxidant continue reading...


Aug 16, 2019 05:00 am | Posted in: Trademarks

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