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Issue 6 - January 2018 
Welcome to the first edition of 2018.
 
With the last chocolates and cheese of the festive season consumed, the wheels of commerce are now motoring away in a new year, and as ever we look at issues surrounding the world of solicitors and perhaps give you some tips and insights as you get your firm in shape for the challenges of the next 12 months.

This month we look at the media invention - Divorce Day, and how law firms should approach dealing with the sensitive subject of marriage break-up.    

Also, as we all look to improve in 2018, we share a fascinating talk about how to overcome the debilitating condition of procrastination to get more done - a New Year resolution all of us should try and implement.
 
Finally, we talk candidly about the unregulated sector and how legal clients perceive it, giving something to mull over as competition amongst law firms increases.
 
Keeping it short and sweet as ever, we hope you feel educated and inspired with this month’s offering.
Top Story

Solicitors can’t allow their reputations to be tainted by tacky awareness days

  
Apparently, Monday 15th January was supposed to be blue Monday, which the media will have you believe is the most depressing day of the year.

Equally, the previous Monday, the 8th January was dubbed divorce day, which again is some strange media invention where divorce is more likely than any other day of the year.

For many years now there have been a host of new awareness campaigns popping up. Whilst
World Aids Day, National Recycling Week, and many others are excellent, highlighting progression in issues that need tackling, there are some events that are not in the best taste, and sadly divorce day falls into that category….


Read more.  


Tim Urban is one of the internet’s most popular writers, with over 17 million views, his witty take on why so many of us don’t do what we are meant to when we should, he gives insights into procrastination, which will help esteem and importantly get things done.
This month's quote -
“Progress is impossible without change, and those who cannot change their minds cannot change anything
.”
 
GEORGE BERNARD SHAW, Irish Playwright and political activist

Why it’s so important to keep an eye on the unregulated

In a changing world, it can be worth ruminating on how some solicitors look outside legal circles to get a better understanding of the thoughts of potential customers.
 
As a business, which is on the outside looking in, working with law firms, but not being lawyers, we have a different lens on the many obstacles preventing good legal providers from growing their firms.
 
Many of the issues could be solved by solicitors just taking time out to really understand their potential marketplace and the other legal providers within it.
 
For instance, it is clear to us as legal communication specialists that the majority of the public are blissfully unaware of unregulated legal services and others are just, well - ambivalent.


Read more.

About us 
We have been helping legal practices reach their target market for several years and involved with marketing and PR for a decade.  We work with our legal clients as part of their team and have over the years become trusted confidants to clients such as Dale & Newbery, Bowsers Solicitors, Family Law Group, Keelys Solicitors and QualitySolicitors David Roberts.  Visit our case studies page to find out more.
 
Our services include: PR/media relations, website development, blog writing, copywriting, content marketing, social media management, and rebrands.  Read more here
https://nolanpr.co.uk/our-services/

The life of a law firm is seldom straightforward, and talking to as many potential customers in a way they will understand, at a time they will listen, has never been so vital.
Get in touch 
Thank you for taking the time to read. We would appreciate any feedback, comments, input so if you would like to contact us, please call us on 01564 822861 or email, Tracy Nolan tn@nolanpr.co.uk or talk to us via one of our social networks below.






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