Issue 1 July 2017
Welcome to the first edition of The Legal Word, a quick and digestible offering of education, news, marketing tips and entrepreneurial snippets designed to help with the unique challenges of the 2017 local legal practice.

Created to entertain, as well as inform, we hope this short update will become a welcome accompaniment to a morning or afternoon coffee.

We just ask you to please have your note pad at the ready as the most vital element of all such publications is that they are acted upon to fire a spark, which will lead to change and opportunity.

We hope you will benefit from this first issue.
Top stories

Reputation still king for law firms as leading survey shows

Reputation has been shown to be the major factor why customers use law firms, with price coming a poor second, according to a well-respected legal survey.

The Legal Services Consumer Panel has said consumers are still relying “too heavily on reputation,” and are reluctant to shop around… (read more).

How to build a legal practice that lasts 100 years

Companies are failing faster than ever here in the developed world.  So, what can you do to make your law firm stand the test and time and prosper?  Here in a fascinating talk a biologist looks at nature and in particular the human immune system to show principles which many companies are adapting to ensure that their organisation will be around in generations to come.  (More)
This month's quote -
“If people like
you they’ll listen to you, but if they trust you, they’ll do business with you.”
Zig Ziglar, author and speaker
Our Top 5 Twitter Tips for Law Firms

Twitter, like most forms of social media, is great used well and deadly used the wrong way.

It is also possibly the richest source of cultivating leads for law firms.  However, to do it right you must have a strategy… (read more
About us 

We have been helping legal practices with marketing and PR for more than 8 years and involved with marketing and PR for more than 20, so we know what we’re talking about.  We work with our legal clients as part of their team and have over the years become trusted confidants to clients such as Dale & Newbery, Bowsers Solicitors, Tinsdills Solicitors, Keelys Solicitors and QualitySolicitors David Roberts.

The life of a law firm is seldom straightforward, and talking to as many potential customers in a way they will understand at a time they will listen has never been so vital!
Get in touch 

Thank you for taking the time to read.  We would appreciate any feedback, comments, input so if you would like to contact us please email, Tracy Nolan or contact us via one of our social networks below.

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