New innovative app makes grocery shopping simpler - now also available in a web version


Until now, most grocery shoppers have preferred pen and paper because the existing shopping apps did not really provide any substantial advantages. This is now over.


A new tech startup has developed Grosh - a free grocery shopping app that isn't like the others. The founder Soren Aldenryd explains: "I have a family of 5 and do lots of grocery shopping. Being an avid smartphone user I of course tried using lots of shopping apps, but none of them really made shopping easier, except for sharing the list electronically. So we decided to create Grosh."

In the first version of Grosh, the team behind the app has focused on three things:

  1. A simple interface that is really easy to use

  2. Suggestion for purchases based on your habits, so you don't forget to buy things in the store

  3. Sorting the list based on the store's layout, so you no longer need to run back and forth for items


Soren explains: "The core features are a result of our development process involving 50 families. They have been testing in parallel with the development, and we have good first version in the app stores now. Our users are most impressed with one thing: how accurate the suggestions from the system are - the system really helps get everything you need in one go and saves time spent on grocery shopping. No other app can do this!"


You can download it from Google Play or Apple Appstore via this link: (or use the attached QR code)


The app has just been released in a full featured web version too. It makes it easy to type items in when sitting at your computer and remember you need something. Read more about it there:


To see the app in action, look at our youtube video:


Kind regards


Soren Aldenryd (founder and CEO for Grosh)


Skype soren.aldenryd

Twitter @saldenryd

PS Feel free to fetch our press kit that contains more hi-res photos, screenshots and the full story behind the app:

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