Metaverse News #14 - we read all the metaverse stories so you don't have to 💡

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FIFA World Cup Qatar 2022

FIFA and Roblox announced an official partnership beginning with the release of FIFA World
Budweiser launched an NFT initiative, Budverse X FIFA World Cup, where you can mint Live Scoreboard NFTs
Upland and FIFA have a new, multi-year partnership, beginning with the launch of a VR replica of the Lusail Stadium in Qatar

Elsewhere:

Mattel is launching a marketplace for NFTs that will be based on Mattel IP and delivered as digital art pieces
Nike introduced Dot Swoosh, a Web3-focused ecosystem built to house Nike’s many virtual creations and create a marketplace for Swoosh members
Adidas dropped The Genesis Collection, a show-stopping virtual fashion collection, which includes 16 jackets, sold as NFTs
L'Oréal has launched customized makeup and hair looks for avatars on Ready Player Me
As part of its Black Future campaign, Cadillac commissioned and auctioned two original NFTs by 13-year-old artist Nyla Hayes, with the proceeds going to the Save the Music Foundation
South Pacific island Tuvalu is building a digital replica of itself intended to preserve its history as it faces erasure due to climate change
Interesting report from Roblox on 2022’s largest metaverse fashion trends and GenZ behaviors
Elton John created a new Beyond the Yellow Brick Road world in Roblox to mark his Farewell Yellow Brick Road Tour
McCain brought Regen Fries to the metaverse with McCain Farms of the Future, a virtual replica of a farm to help educate young people on regenerative agriculture. The company also partnered with the world's first NFT-themed restaurant, Bored & Hungry, to bring the regeneratively-farmed fries to life in multiple locations, including NFT.London

(Disclosure: McCain is a client of The Brandtech Group)

Here's an FTX Update:

A superb walkthrough of FTX's official bankruptcy filing, which was drafted by John J. Ray III. Highly recommended - if the lawyer who wrapped up Enron says: "Never in my career have I seen such a complete failure of corporate controls and such a complete absence of trustworthy financial information as occurred here," then you know the rest is worth reading!
From his Bahamas base (hideout?) fallen FTX CEO Sam Bankman-Fried talks to a journalist from Vox via Twitter DM
This week's pressing concern is about what contagion the collapse of FTX might prompt - there are fears that crypto firm Genesis Global Capital may be forced to declare bankruptcy

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