Metaverse News #8 - we read all the metaverse stories so you don't have to 💡

Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!
You can see previous issues here.

Nike-owned RTFKT is granting new utilities that give creators access to 3D files, and commercial rights to owners of its CloneX NFT collection
RTFKT believes this will herald a new era in the Creator Economy - the Avatar Economy
Digital marketplace Depop has a new partnership with EA game, The Sims 4, which will include a virtual thrift store and will reward players for selling 'thrifted' clothing in-game
At Cannes Lions, Vogue and Snapchat teamed up for an AR exhibition that brought fashion designs to life and transformed textiles into AR experiences to tell stories about heritage and diversity
Meanwhile, at NFT.NYC hot collection Doodles announced Pharrell Williams as its chief brand officer
Elsewhere, Niantic announced a partnership with the NBA and NBPA to create NBA All-World, a game that will take NBA fans into the real-world metaverse
Salvatore Ferragamo opened an NFT booth in its new New York concept store where customers can create and mint their own NFTs
Good article looking at LVMH and L’Oréal's metaverse strategies
Meta announced people will be able to buy digital fashion from its new marketplace and can dress their avatars on Instagram, Facebook and Messenger in Balenciaga, Prada and Thom Browne
The New York Times' Vanessa Friedman was underwhelmed by Meta's news but did coin the great headline, The Avatars Wear Prada
WAGMI United, owner of tiny UK soccer club, Crawley Town FC, has a new deal with Adidas that aims to "explore the future of sports with an innovative Web3 partnership"
Meta, Microsoft, Nvidia, Unity and others have formed the Metaverse Standards Forum, which aims to drive open interoperability
Another metaverse $$$ prediction - this time it's McKinsey, which says global metaverse spending could reach $5 trillion by 2030 - quite a big gap between this and Citi's $13 trillion!

Quote of the week - overheard at NFT.NYC: "NFTs are like handbags for men"

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