A concise roundup of what brands are doing in web3 and the metaverse
Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!
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Spotify has become the first music streamer on Roblox with the launch of Spotify Island
Yuga Yay and Yikes - Bored Ape Yacht Club creators Yuga Labs launched a sale of NFT virtual land deeds for its upcoming game - on one hand this was a smash hit with$785MM in sales so far, on the other, the demand drove up gas (transaction) fees to a staggering $180MM overall
The Brandtech Group founder and CEO David Jones gave a keynote presentation, Unpacking the metahype, at the recent WFA Global Marketer Week in Athens.
"I personally think it will be the biggest technological revolution I see in my career - no one knows - but I think it has the potential to be that big, and because it has that potential, as marketers we have a responsibility to know about it and have a strategy,” he says.
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