Metaverse News - we read all the metaverse stories so you don't have to 💡

Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!

There was lots happening around Super Bowl LVI:

Bud Light's TV spot featured imagery from the Nouns NFT project
Interesting background on how the Nouns x Bud Light relationship developed
It's also just dropped its first NFT collection - the Bud Light N3XT Collection, which come with voting rights on brand decisions
The NFL gave spectators at the Super Bowl free NFTs as a keepsake of their visit
Miller Lite opened a bar in Decentraland
The Foo Fighters streamed a VR show via the band's Facebook and Instagram accounts and Meta's Horizon Venues app
Kia paired its game commercial with the release of 10,000 NFTs of its star, Robo Dog. The initiative has a tie-in with a pet adoption non-profit

Elsewhere:

Nike has dropped its first RTFKT-created NFT
Ralph Lauren says it's sold more than 100,000 units on 3D avatar app Zepeto in just a few weeks
More on Ralph Lauren's virtual economy strategy
Nike has filed a lawsuit against resale marketplace StockX, which has been selling digital renders of Nike footwear as NFTs
Beauty brands experimenting with influencer-led product launches in Decentraland
White Paper on Web3 opportunities for the social sector
This Alfa Romeo SUV comes with a blockchain token that can record information about the vehicle's life cycle
US artist Kaws has teamed up with London's Serpentine Gallery and Fortnite to bring his artwork to the platform

Metaverse News is a completely free, roughly fortnightly newsletter from The Brandtech Group.
You can subscribe here.
We will treat your information with respect.