A concise roundup of what brands are doing in web3 and the metaverse
Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!
You can see previous issues here.
LVMH-owned Tiffany & Co. caused a huge stir this week by announcing an exclusive offer to holders of CryptoPunks(one of the earliest popular NFT collections) - for $50,000 (30 ETH floor price), holders can get a jewel-encrusted pendant version of their personal NFT. It's a limited edition of 250 pendants
Two of the world's most respected marketers, Mastercard's Raja Rajamannar and Salesforce's Web3 Studio lead Marc Mathieu (previously Unilever and Samsung) had a super interesting conversation about Marketing in a Web3 World
The future of retail? This short video shows the steps that take an item of clothing from physical to digital to the metaverse
Gucci is the first major brand to accept the Bored Ape Yacht Club-related cryptocurrency, ApeCoin, in addition to the 12 other digital currencies it already accepts for payment
Tommy Hilfiger has added a virtual store to its immersive Tommy Play space in Roblox that sells various items and will eventually serve as a hub for clothing collections
Colombia's government is planning to put land deeds on the blockchain, part of a move to rectify unfair land distribution and permanently certify ownership
And finally, apologies! The link to McKinsey's new report, "Value creation in the metaverse" in our previous issue did not work
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