A concise roundup of what brands are doing in web3 and the metaverse
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NBA superstar Luka Dončić is launching a remarkably realistic digital alter ego, Luk.AI, using Epic Games' MetaHuman technology, which will be taking over his TikTok account
Walmart has launched two Roblox initiatives, Walmart Land and Walmart’s Universe of Play - two new worlds that include games, concerts, and interactive merchandise experiences, all aimed atattracting a younger audience
Nike's success in the Web3 world is largely thanks to CloneX, its RTFKT-created NFT collection of 20,000 3D avatars, which incorporates a high level of inclusion
Robinhood has begun rolling out its non-custodial crypto wallet(with Polygon) to 10,000 people on its waitlist
Dapper Labs’ NFL All Day NFTs, which opened to the public in August, are topping the 24-hour NFT sales charts, recording nearly $1.17MM on the first major Sunday of the football season (a 283 percent increase from the previous day)
Carolina Herrera's New York Fashion Week finale featured Karlie Kloss, who appeared simultaneously on Roblox in a digital version of the gown, where it promptly sold for $5,000
The Institute of Digital Fashion createdphysical access points to metaverse spaces throughout London Fashion Week to promote the connection between Web3 and sustainability
Sephora hosted its annual Sephoria event virtually for the second year, allowing attendees to livestream masterclasses, participate in an NFT giveaway, and redeem tokens (exchangeable for real-life store credit)
Starbucks CMO, Brady Brewer, lays out how its new Web3 strategy will allow the brand to create the digital "Third Place”, a place between work and home
Marriott International VP global marketing and media, Nicolette Harper, discusses the company's Web3 strategy, including how it's using NFTs, AR, and VR
Hi, the crypto app, has unveiled a debit card featuring NFT avatar customization, powered by Mastercard
Retailer Lowe's has created an interactive virtual replica of its store, the "digital twin", to enhance user experience using AR and which functions within the NVIDIA Ominiverse
After the Merge
The Ethereum Merge successfully took place on September 15, which changed the Ethereum Mainnet from proof-of-work to proof-of-stake, a process resulting in a more sustainable system of managing transactions
Ethereum's stock has fallen since the transition, here’s why
Ethereum cofounder, Vitalik Buterin, remains optimistic despite stock dips, stating that the Merge will enable scalability, mass adoption, and enhanced technology
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