Welcome! Who's got time to read the avalanche of content about the metaverse?
Not you, we bet! So we've done it for you. 

It's free to subscribe, and you can see previous issues here
  • NBA superstar Luka Dončić is launching a remarkably realistic digital alter ego, Luk.AI, using Epic Games' MetaHuman technology, which will be taking over his TikTok account
  • Walmart has launched two Roblox initiatives, Walmart Land and Walmart’s Universe of Play - two new worlds that include games, concerts, and interactive merchandise experiences, all aimed at attracting a younger audience
  • Nike's success in the Web3 world is largely thanks to CloneX, its RTFKT-created NFT collection of 20,000 3D avatars, which incorporates a high level of inclusion
  • Robinhood has begun rolling out its non-custodial crypto wallet (with Polygon) to 10,000 people on its waitlist 
  • Following Disney CEO Bob Chapek's recent comments about his vision of "the future of storytelling", the company is now recruiting a transaction attorney to explore blockchain, NFTs and other emerging tech
  • Dapper Labs’ NFL All Day NFTs, which opened to the public in August, are topping the 24-hour NFT sales charts, recording nearly $1.17MM on the first major Sunday of the football season (a 283 percent increase from the previous day)
  • Carolina Herrera's New York Fashion Week finale featured Karlie Kloss, who appeared simultaneously on Roblox in a digital version of the gown, where it promptly sold for $5,000
  • The Institute of Digital Fashion created physical access points to metaverse spaces throughout London Fashion Week to promote the connection between Web3 and sustainability
  • Sephora hosted its annual Sephoria event virtually for the second year, allowing attendees to livestream masterclasses, participate in an NFT giveaway, and redeem tokens (exchangeable for real-life store credit)
  • Starbucks CMO, Brady Brewer, lays out how its new Web3 strategy will allow the brand to create the digital "Third Place”, a place between work and home
  • Marriott International VP global marketing and media, Nicolette Harper, discusses the company's Web3 strategy, including how it's using NFTs, AR, and VR 
  • Hi, the crypto app, has unveiled a debit card featuring NFT avatar customization, powered by Mastercard
  • Retailer Lowe's has created an interactive virtual replica of its store, the "digital twin", to enhance user experience using AR and which functions within the NVIDIA Ominiverse 
After the Merge
The Ethereum Merge successfully took place on September 15, which changed the Ethereum Mainnet from proof-of-work to proof-of-stake, a process resulting in a more sustainable system of managing transactions
Metaverse News is a completely free newsletter, sent roughly every other week from The Brandtech Group.
You can
subscribe here.
We will treat your information with respect.
Copyright © 2022 The Brandtech Group, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp