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Purpose to the forefront: Meanwhile: And finally, to touch on the ongoing crypto crisis:
The Brandtech Group founder and CEO David Jones gave a keynote presentation, Unpacking the metahypeat the recent WFA Global Marketer Week in Athens.

"I personally think it will be the biggest technological revolution I see in my career - no one knows - but I think it has the potential to be that big, and because it has that potential, as marketers we have a responsibility to know about it and have a strategy,”  he says. 
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