A concise roundup of what brands are doing in web3 and the metaverse
Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!
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Gucci and Balenciaga owner, Kering, says crypto is "no longer niche," as the company sets its sights on being "Web3 pioneers." Chief client and digital officer, Grégory Boutté, lays out its Web3 strategy
Procter & Gamble execs discuss their approach to creating value in the metaverse
As the crisis unfolds, the floor or entry-level price for a Bored Ape Yacht Club NFT has fallen below $100,000for the first time since August 2021 - down 78 percent since April
The Brandtech Group founder and CEO David Jones gave a keynote presentation, Unpacking the metahype, at the recent WFA Global Marketer Week in Athens.
"I personally think it will be the biggest technological revolution I see in my career - no one knows - but I think it has the potential to be that big, and because it has that potential, as marketers we have a responsibility to know about it and have a strategy,” he says.
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