A concise roundup of what brands are doing in web3 and the metaverse
Welcome! Who's got time to read the avalanche of content about the metaverse? Not you, we bet!
Let us take the strain and sort the best of what brands are doing and can do in Web3 and the metaverse for you into concise, regular roundups. It's free!
You can see previous issues here.
Meta money moves:
Sony and Lego areinvesting $2BN in Epic Games to create a metaverse for kids
Epic Games CEO Tim Sweeney says he is "excited to come together and build a space in the metaverse that's fun, and made for kids and families"
Interesting report on how brands are using virtual marketing, including metaverse tie-ins, NFTs, virtual memorabilia and more, at Coachella and other summer music festivals
Interesting new Morning Consult survey on people's enthusiasm for different aspects of the metaverse - e.g. 61 percent of millennials say they'd attend a live virtual concert and the same number say they'd be interested in having a digital avatar represent them
Crypto dogs!! Get your own good boy best friend for the metaverse 🐕
The Brandtech Group founder and CEO David Jones gave a keynote presentation, Unpacking the metahype, at the recent WFA Global Marketer Week in Athens.
"I personally think it will be the biggest technological revolution I see in my career - no one knows - but I think it has the potential to be that big, and because it has that potential, as marketers we have a responsibility to know about it and have a strategy,” he says.
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