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Curated Content from the Global Wellness Institute // February 24, 2021 | View in browser
•  Q&A: Victor Brick, CEO, Planet Fitness Growth Partners: The Future of Wellness     
•  February’s Wellness Moonshot: Wonder and Awe
•  Industry Research: Defining “Mental Wellness” vs. “Mental Health”
•  Study: With Meditation, the Instructor and Group Outweigh Amount or Type Practiced
•  Must-Reads from the Wellness World

INDUSTRY VOICES

Q&A: Victor Brick, CEO, Planet Fitness Growth Partners: The Future of Wellness      

The GWI just released a Q&A with Victor Brick, the CEO of Planet Fitness Growth Partners (80+ franchises) and founder of the John W. Brick Mental Health Foundation.

He makes some bold predictions on the future of wellness:

-Nearly endless opportunity, as wellness becomes part of the healthcare delivery system
-Mental wellness will be the industry growth-driver and the force that brings wellness and healthcare together
-A limit to the digital fitness boom
-A new era of more inclusive/affordable wellness—as the “other 80%” are where the huge market opportunities lie
-A much bigger focus on resilience and “positive stress” experiences

READ THE INTERVIEW HERE


THE WELLNESS MOONSHOT

February’s Wellness Moonshot: Wonder and Awe

We face unprecedented challenges today, from mental health to climate to the inequalities amplified by the pandemic, and it weighs us down. An overlooked antidote to all the stress is cultivating wonder, which is The Wellness Moonshot theme for February.

Wonder, whether experiencing a star-studded sky or a majestic landscape, transforms how you perceive the world, no matter who you are or where you live. Confronting challenges while stressed can cause tunnel vision that handicaps decisions, but being in a state of awe naturally leads to comfort with uncertainty, an expansive perspective, and heightened creativity. In wonder, we feel time-rich, not time-crunched.

READ FEBRUARY TIPS 
RSVP FOR THE WELLNESS MOONSHOT FULL MOON CELEBRATION THIS FRIDAY

This Week's Master Class

Sue Harmsworth, visionary spa industry entrepreneur, on why current disruptive change will finally lead to integrative wellness.

Wed. Feb. 24, 10-11 AM EST
RSVP TO ATTEND 

Upcoming Wellness Sector Spotlight

Nutrition: Industry experts in the field of nutrition discuss "The Best Business Move I Made Recently."

Tues. March 9, 10-11 AM EST
RSVP TO ATTEND

INDUSTRY RESEARCH

Defining “Mental Wellness” vs. “Mental Health”


Mental wellness is a booming market and a term now used everywhere. But the concept has remained vague, and it gets used synonymously with “mental health.” The GWI, in its most recent report on the $121 billion mental wellness economy, clears things up with precise, new definitions.
 
The report also identifies five key things everyone should know about mental wellness:
1) It’s far more than the absence of mental illness.
2) It’s an active process of moving from languishing, to resilience, to flourishing.
3) It shifts the perspective away from the stigma.
4) It grows out of a grassroots consumer movement.
5) It’s multidimensional, holistic and personal.

READ MORE


WELLNESS EVIDENCE

Study: With Meditation, the Instructor and Group Outweigh Amount or Type Practiced


An interesting new study from Brown University dispels any myth that positive outcomes from mindfulness-based meditation come exclusively from the practice because the more active ingredient seems to be the social factor of the instructor and the group. It’s one of the first studies to look at the role of relationships in meditation programs, and the person-to-person factors led to a more positive impact on depression and anxiety than the amount or type of meditation practiced. The researchers noted that it leads to questions about meditation programs offered via apps.

ACCESS STUDY

Must-Reads from The Wellness World

 

Wellness Will Be #1 Driver of Consumer Spending Growth WorldwideCoresight Research


The rise of the wellness app: They’re everywhere, but they can’t address the real problem: the alienation of 21st-century workNew York Times, February 17, 2021


UK's first yoga union fights for fairer share of £900m-a-year industry – Guardian, February 4, 2021

A STRIKING STAT

65% of beauty consumers now link the beauty and wellness categories together—and that conflation of beauty with wellness is even higher for men, at 75%.

Source: Ulta survey, 2021

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