Curated Content from the Global Wellness Institute | September 9, 2020
Huge Wellbeing Upside to Work from Home (WFH): Air Pollution and Commuting Time Slashed
The New Discussion: Build-Back-Better, Regenerative Tourism
Study: Exercise Boosts Immune Response from Vaccinations
Wellness Master Class: New Health & Wellness Trends and Behaviors by Generation
Must-Reads from the Wellness World
There’s a major wellbeing twist in the sudden rise in work from home (WFH): Air pollution and commuting time are being slashed, and it’s a real boost to people’s wellbeing and a major cost saver for nations. In the US, for example, remote work is restoring the 50 minutes that was spent commuting each day back to people. And WFH has meant $90 billion in time, fuel and health cost savings since mid-March when the pandemic hit.
READ MORE about how, when debating the pros and cons of WFH, the human and economic costs of air pollution and commuting need to be front and center.
Tourism and wellness travel have, of course, been brutally hit by COVID-19: The WTTC estimates that the industry will lose more than 120 million jobs and $3.4 trillion in revenues in 2020.
The global calls to “build back better” (the economy, our societies, industries) are amplifying during the pandemic, and Malleret argues that the tourism and wellness travel markets will be transformed by people’s desire to move beyond vague sustainability claims and moves, to more demand for “regenerative travel”—the simple idea of leaving the places we visit better than we found them. More travel industry organizations and companies (Future of Tourism, Intrepid Travel, Regenerative Travel, etc.) are already moving fast in that direction. A return to the tourism status quo is wishful thinking.
A study from Saarland University (Germany) compared elite, competitive athletes’ (both men and women) to normal, healthy young people’s immune response to a vaccine. They found that after a flu vaccine, the athlete group had significantly more immune cells and antibodies post-vaccination than the non-athlete group. The researchers concluded that being in great shape is associated with a much more pronounced immune response and is likely to increase our protection from any vaccination.
WELLNESS MASTER CLASS
Next week, the GWS holds a Wellness Master Class with Amrutha Shridhar, research consultant at Euromonitor International, on how health and wellness behaviors and desires are now changing for different generations. Shridar will present on new trends, such as the blurring of categories and competitors within the health and nutrition industries, drawing on insights from Euromonitor’s 2020 Health and Nutrition survey.
Any company that wants to understand shifting consumer perceptions and habits when it comes to health and wellness–and what now matters most to different generations–should mark their calendars.
The Zoom call takes place Wednesday, September 16, at 9:30AM ET.
Funding for mental health-focused startups rises in 2020–TechCrunch, August 26, 2020
Why walking is the ideal pandemic activity–National Geographic, August 25, 2020
How to take the perfect breath: why learning to breathe properly...–The Guardian, Aug. 26, 2020
Minimizing the social cost of COVID-19–Project Syndicate, August 26, 2020
Massage therapy without the touch–New York Times, August 27, 2020
A Striking Stat: The Wellness Revenue Bump for Hotels
Hotels and resorts with major wellness operations generated 43% higher total revenues per available room (TRevPAR) in 2019 compared with their peers with no wellness offerings.
Source: Resources for Leisure Assets, The Wellness Real Estate Report, based on market data from 3,200 global hotels of all classes–August 2020
Read more about how minor wellness offerings are, conversely, associated with lower TRevPAR, how hot springs are rising in popularity, and how the pandemic is leading to increased demand for wellbeing services in general at destinations.